SIMON PENSON MD, ZAZZLE MEDIA

USING CONTENT FLOW VARIATIONAND VISUALISATION TO WIN.

@simonpenson

FOR MOST PEOPLE CONTENT STRATEGY LOOKS LIKE THIS…

BLOG POST

BLOG POST

BLOG POST

@simonpenson

PLEASE...

@simonpenson

A GREAT CONTENT SCHEDULE NEEDS PEAKS AND TROUGHS

@simonpenson

EXAMPLES OF TROUGHS

DAY TO DAY ‘REGULARS’

@simonpenson

EXAMPLE OF A PEAK

BIG BANG FOR TV BIG BANG PRINT

@simonpenson

BIG BANG.IS A BIGIDEA.

STRUCTURING THE PLAN > PEAKS

http://www.visual-literacy.org/periodic_table/

NO.1 > DATA VISUALISATION > A BIG IDEA

Google uses it: http://www.chromeexperiments.com/

VISUALISATION EXAMPLE

BIG BUDGET >INCREDIBOX.COM

270,000 LIKES, 79,000 SHARES, 2200 LINKS

NO.2 > GREAT LINKBAIT > A BIG IDEA

SMALL BUDGET >ROSSKEMPFOLDS

PR3 > 36 LINKS > 15500 LIKES

@simonpenson

VISUALISE.TO WIN.

TEST HOW IT FLOWS

VISUALISE FLOW ACROSS EACH CHANNEL

HIGHCHARTS.COM STACKED AREA CHART

YOUR FLOW ACROSS EACH CHANNEL

CREATION TIME / DATE = FLOW

Y

X

Simon Penson Zazzle Media

@SIMONPENSON

WWW.ZAZZLEMEDIA.CO.UK

SIMON.PENSON@ZAZZLEMEDIA.CO.UK

DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG

THANKS.