physical and digital worldbridging the

Developer EvangelistInternet of Things

47 %Click-through rate increase

Marketer Data Scientist

What if we would have the same tools in the physical world?

Track customer engagement around store

A-B testing of routing people through a stadium

Track people around premises for audit purposes

https://www.youtube.com/watch?v=S_6vbOZVxAo

Opportunity becomes so much bigger when machine learning meets data

Less people needed Automatic planningRealtime insight

Telenor

▪ Big telecom company

▪ Owns 4,000 buildings in Norway

▪ Toilet cleaning schedule made by 'hand'

Practice time!

Goal

• Track interaction with physical products

• Send data to Google Analytics

• ???

• PROFIT!

Beacon Gateway Google Analytics

Thank you!

@janjongboom