branding for the future
DESCRIPTION
presentation for the 2013 Libraries and Community Partnerships ExchangeTRANSCRIPT
D R . C U RT I S R . R O G E R S , C O M M U N I C AT I O N S D I R E C T O R
BRANDING FOR THE FUTURE
DISCUSSION POINTS
• Introduction to the personal brand•How is this important for job seekers• Branding for small business• Branding for non-profits• Resources
PERSONAL BRAND DEFINED
• Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression.
PERSONAL BRAND
Give yourself an edge to attract the attention of recruiters and hiring managers.
1. Headshots
People want to connect a face with a name. We have come to expect a photo alongside a blog post, Facebook profile and online article. Ensure those who are researching you get to connect a face with a name and credentials.
CROWDSOURCING FOR PROFESSIONALS
• What do others say about you?• You’re only as good as the collective
opinions of those who know you. • Virtually every new social network or
app includes the opportunity to request and display reviews. LinkedIn calls them recommendations, BranchOut and BeKnown call them endorsements. Honestly.com calls them reviews.
• If you are looking for a job, what others say about you will be critical to getting hired.
PROFESSIONAL, DIY VIDEO
• Are you using video to stand out?• Video is a differentiator. It helps you stand out in
a job search. It allows you to deliver a complete communication. Produce a video bio. First, write your branded bio (combining your credentials, experience and successes with your personality and passions). Then, create a script. Practice, don’t rehearse.• Share your video on YouTube or LinkedIn • $29.99/month for 6 videos
KNOW WHAT YOU’RE SELLING!
• You are selling your ability to do a specific job within an existing organizational culture.• Find the right balance. SELL how
YOU would help accomplish the goals of the employer.
STEPS TO SUCCESSFUL SMALL BUSINESS & NON-PROFIT BRANDING
1. Be unique2. Grow your community3. Build great products/services4. Make your name/logo stand
out5. Find your voice6. Be consistent7. Keep your promises8. Stand for something9. Empower your customers10.Deliver value
NAME THAT COMPANY
WHAT MAKES THESE LOGOS MEMORABLE?
MARKETING RESOURCE
http://www.nonprofitmarketingguide.com
BUSINESS RESOURCE
http://scdiscus.org/discus-resources
SMALL BUSINESS RESOURCE
http://sccommerce.com/south-carolina-business-network
SMALL BUSINESS RESOURCE
http://www.scsbdc.com/
