THE FUTURE OF BRANDING

CAN BE FOUND IN THE PAST

WHAT WAS SUCCESSFUL IN:

2008

1988

have exploded while

… at the core, branding is the same.

data points

distribution options speed of change

...what’s the right starting point?

1 HOW IS YOUR BRAND HELPING OTHER PEOPLE ACHIEVE THEIR GOALS?

2 IS YOUR COMMUNICATION HEART + MIND OPENING?

3 WHAT MEDIUM IS RIGHT FOR YOUR MESSAGE?

BUT TOO OFTEN, TIME SPENT IS REVERSE

Customer Insight – how can

our brand help?

Heart+Mind Opening Message

Right Medium

1 2

3

BEST SOME OF THE ARE ALSO SOME OF THE YOUNGEST

SO WHAT DOES THE PROCESS ACTUALLY LOOK + FEEL LIKE?

GILLETTE CHINA

… transforming inconvenient to sexy

THANK YOU