digital branding for the marketplace of the future: millennials - mat sanders part 2

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Post on 21-Mar-2017

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    AppealtoImpulse&TransientLiving: Chooseproductsthatcaneasilytransitionintoanewspace. Promoteitemswithshortleadtimes. Makecustomizationonlineeasier. Ensurewebdesignissimple,easytouse,andresponsiveonalldevices.

    EngageandShare: Contentdrivescommerce:Giveyouraudiencesomethingneweveryday. Letyourcontentcalendarbeyourbible. Takeadvantageoftheuniquestory-tellingangleofeachsocialmediachanneltopromoteyourstoriesandsales.

    FocusongrowingPinterestasyourstrongestreferralsource. Makeimagesandmarketingmaterialsridiculouslyeasytoshare.

    KnowYourAudience: Millennialswantbetterdesignatalowercost. Exclusivity=FOMO:Promoteinfluencercollaborations,limitededitions,andtime-sensitiveopportunities.

    Powerinresale:Millenialsaremorelikelytoinvestinvintageandantiquesiftheycanbereassuredtheseitemswillholdresalevaluedowntheroad.

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    CUTE,HUH?