live streaming: consumption, branding and it's future
TRANSCRIPT
LIVE STREAMING:
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SUZANNE NGUYENJUL 2015
CONSUMPTION,BRAND AND ITSFUTURE
IS TELEVISIONOBSLETE?
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TRENDS
FREQUENCY USE OF INTERNET
PROPORTION OF INTERNET USAGE
Sensis Social Media Report - May 2015
DEVICE x SOCIAL MEDIASensis Social Media Report - May 2015
LIVE STREAMING:
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WHAT IS IT &WHY DOES ITMATTER?
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MEERKAT -- PERISCOPECOOL FEATURES
Web version to view streams online
Schedule -> Links can be pushed onemails/social platforms
Is originally built on top of twitter
Streams are now saved in a cloud
No private streams available
Leaderboard / Points on engagement
Comments stays on screen
Open API
Available on iPhone, iPad & Android
Web version to view streams online
Links can be pushed on emails/social platforms
Is originally built on top of twitter
Streams are now saved in a cloud
No private streams available
Leaderboard / Points on engagement
Comments flies off screen (can switch off)
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Available on iPhone & Android
MEERKAT (Feb 27 2015) PERISCOPE (Mar 26 2015)
2 million users (current) 1 million users (in 10 days)
EMBED VIDEO PLAYER
MEERKAT x CAMEO
MEERKAT x GO PRO
HOW CANBRANDS KILL ITONLIVESTREAMING
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USE CASE
"THINK LIKE A FAN"
Backstage or Behind-The-Scenes AccessQ & A with the Community
InterviewsWebinar style
Breaking Exclusive NewsProduct Release Announcement or Launch
Direct engagement with CommunityPartners Live Streams
LAUNCH LIKE MADONNA
EAT w. AL ROKER
HANG OUT w. MIAMI DOLPHINS
BE CONTENT CREATORS LIKE MASHABLE
THE FUTURE OFLIVE STREAMING
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SUZANNE NGUYENSTRINGSTORY.CO