live streaming: consumption, branding and it's future

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LIVE STREAMING: @stringstory CONSUMPTION, BRAND AND ITS FUTURE

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Page 1: Live Streaming: Consumption, branding and it's future

LIVE STREAMING:

@stringstory

SUZANNE NGUYENJUL 2015

CONSUMPTION,BRAND AND ITSFUTURE

Page 2: Live Streaming: Consumption, branding and it's future

IS TELEVISIONOBSLETE?

@stringstory

TRENDS

Page 3: Live Streaming: Consumption, branding and it's future
Page 4: Live Streaming: Consumption, branding and it's future

FREQUENCY USE OF INTERNET

PROPORTION OF INTERNET USAGE

Sensis Social Media Report - May 2015

Page 5: Live Streaming: Consumption, branding and it's future

DEVICE x SOCIAL MEDIASensis Social Media Report - May 2015

Page 6: Live Streaming: Consumption, branding and it's future

LIVE STREAMING:

@stringstory

WHAT IS IT &WHY DOES ITMATTER?

Page 7: Live Streaming: Consumption, branding and it's future

@stringstory

Page 8: Live Streaming: Consumption, branding and it's future

MEERKAT -- PERISCOPECOOL FEATURES

Web version to view streams online

Schedule -> Links can be pushed onemails/social platforms

Is originally built on top of twitter

Streams are now saved in a cloud

No private streams available

Leaderboard / Points on engagement

Comments stays on screen

Open API

Available on iPhone, iPad & Android

Web version to view streams online

Links can be pushed on emails/social platforms

Is originally built on top of twitter

Streams are now saved in a cloud

No private streams available

Leaderboard / Points on engagement

Comments flies off screen (can switch off)

-

Available on iPhone & Android

MEERKAT (Feb 27 2015) PERISCOPE (Mar 26 2015)

2 million users (current) 1 million users (in 10 days)

Page 9: Live Streaming: Consumption, branding and it's future

EMBED VIDEO PLAYER

Page 10: Live Streaming: Consumption, branding and it's future

MEERKAT x CAMEO

Page 11: Live Streaming: Consumption, branding and it's future

MEERKAT x GO PRO

Page 12: Live Streaming: Consumption, branding and it's future

HOW CANBRANDS KILL ITONLIVESTREAMING

@stringstory

USE CASE

Page 13: Live Streaming: Consumption, branding and it's future

"THINK LIKE A FAN"

Backstage or Behind-The-Scenes AccessQ & A with the Community

InterviewsWebinar style

Breaking Exclusive NewsProduct Release Announcement or Launch

Direct engagement with CommunityPartners Live Streams

Page 14: Live Streaming: Consumption, branding and it's future

LAUNCH LIKE MADONNA

Page 15: Live Streaming: Consumption, branding and it's future

EAT w. AL ROKER

Page 16: Live Streaming: Consumption, branding and it's future

HANG OUT w. MIAMI DOLPHINS

Page 17: Live Streaming: Consumption, branding and it's future

BE CONTENT CREATORS LIKE MASHABLE

Page 18: Live Streaming: Consumption, branding and it's future

THE FUTURE OFLIVE STREAMING

@stringstory

SUZANNE NGUYENSTRINGSTORY.CO