branding 101 - future farmers
TRANSCRIPT
BRANDING 101
P R E S E N T E D B Y
TIM GENTLE
WHO AM I?Digital Skills Trainer
Entrepreneur
Regional, Rural & Remote Advocate
@timgentle @AgriFoodSkills #ybpf
SLIDE DECKwww.timgentle.com/ybpf
WHO ARE YOU?Beef Farmers > Grow Your Business
Agribusiness Professionals > Grow your profile/clients
Hungover from last night!
101WHAT WILL WE COVER TODAY
What is a Brand
Benefits of a Brand
Developing a Brand
Taking a Brand online
WHAT IS A BRAND?
THINK.DIGITAL
IS MORE THAN JUST A LOGO, ADVERTISING SLOGAN, IT’S ABOUT CUSTOMER
RELATIONSHIPS, HOW YOU ARE PERCEIVED AND HOW EASILY
RECOGNISABLE YOU ARE
A BRAND!
“ A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS – IT IS WHAT THE CONSUMERS TELL
EACH OTHER IT IS” - SCOTT D. COOK- P & G
A BRAND!
WHAT PEOPLE SAY ABOUT YOU AT THE PUB!
A BRAND!
WHAT DO THESE BRANDS HAVE ON COMMON?
101BRANDS HAVE IN COMMON.
Consistency
Recognisable
Know offering
BENEFITS OF A BRAND
THINK.DIGITAL
01.
Purpose
02.
Direction
03.
Engaged Customers
04.
More Sales
Sale Yards
Brand Agents
Wholesalers
Direct
Employment
Brand Referrals
Opportunities
Clarity
DEVELOPING A BRAND
THINK.DIGITAL
ACTIVITY…
THINK.DIGITAL
Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=
Building Your Brand =Purpose
YBPF 2015 Roma
WHYWhy you do what you do
(purpose)
SIMON SINEK “WHY”
VISIONWhere you want to be in 5 years
MISSIONWhat you do each day to get there!
VALUESHow you do what you do
Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=
TAKING A BRAND ONLINE
THINK.DIGITAL
101SOCIALFacebook
101WEBWebsite
Google Search
Content
101TOOLScanva.com >
godaddy.com >
wix.com >
video >
KINBOMBI BEEFFamily Run
Ethical
100% Australian Owned
Naturally Tender Beef
KATE FOXProgressive
Trusted
Professional
Empathic
WHERE ARE WE GOING?
THINK.DIGITAL
VIRTUAL REALITYTake a Tour!
VIRTUAL TOURSStreetView Google Camera
WHAT WE HAVE COVERED TODAY
THINK.DIGITAL
101WHAT HAVE WE COVERED TODAY
What is a Brand
Benefits of Building a Brand
Developing a Brand
Taking a Brand Online
NEXT STEPS…
THINK.DIGITAL
101NEXT STEPS
Build and nurture your brand
Continue educating yourselves
Print it and place on the wall!
THANK YOU@timgentle think.digital