BRANDING“Branding on a Budget” & how to

Implement

Review of “Branded Series”

Future of Branding

What is Branding on a Budget?Agent likes the look of a product, Orders other

products with the same look or “Brand”.

Great example is Jana Farella

Implementing BOAB

Design Team will start creating similar looks to create more BOAB packages

Review of the “Branded Series”Agents are confused when selecting Branded

“Series”. Think it’s a “Custom” Branding Option.

Solution: Convert “Branded Series” to part of the “Branding on a Budget” “series”. Start promoting

“BRANDING” concept to our agents.

Branded Series

CustomBranding

Amount of orders (last 2 months)

3

53

2 Branding Options:

Custom Brand &

Branding on a Budget (includes “Branded Series”)

Future of Branding