blessed are the placemakers - ifma world workplace sept 2014
TRANSCRIPT
Paul Carder, University of the West of
England
Jim Ware, PhD, Occupiers Journal Limited
Image: The Hub, Kings Cross, London
Blessed are the Placemakers …for they shall inherit the real estate market
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Describe the radical transformation under way in the real estate marketplace.
Identify the drivers of change – technology, demographics, work design, culture.
Explore a vision of the future, when workplace provisioning has become a consumer-driven marketplace
Discuss implications of this transformation for current real estate and professional services firms, end-user occupiers, and individual workers.
Session Learning Objectives
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Paul Carder Co-Founder, Occupiers Journal Ltd. Publisher, Work & Place Doctoral Researcher & Tutor, University of the West of England
Meet Our Presenter(s):
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Jim Ware, PhD Co-Founder, Occupiers Journal Ltd. Global Research Director Past President, Corp. Real Estate Council
Meet Our Presenter(s):
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 6 -
Blessed are the
Placemakers …for they shall inherit the real estate market
(sorry!)
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https://www.linkedin.com/groups/PLACEMAKER-Research-Programme-5093552/about
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
•Learning objective #1
–Describe the radical transformation under way in
the real estate marketplace
•Radical? …we think so...
•Real estate? …has not yet seen it coming!
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Radical transformation…
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
•..was Friday in your offices? …now Thursday too…?
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Radical transformation…
•Mon?
•Tues?
•Wed?
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So….where is everybody…?
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Radical transformation…
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•Where have you worked lately? Or your coworkers?
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Radical transformation…
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So, offices are underused…
How do we know…?
Do we have data?...oh yes!
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Radical transformation…
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Radical transformation…
Condeco Sense measures the occupancy
of your workspace over
time, giving you real time
insight on how your real
estate is being used.
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
•No organization can afford this waste!
•People don’t want it either – they want freedom to be elsewhere, or anywhere.
•What does that say about the office today?
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Radical transformation…
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
•The PLACEMAKER needs to capture this transformation, and
•Use it to the organization’s competitive advantage – Cut real estate, and related costs; – Re-invest, to give people what they want / need;
•Win:Win…
•Except for real estate….unless it shifts gear fast
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Radical transformation…
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Describe the radical transformation under way in the real estate marketplace.
Identify the drivers of change – technology, demographics, work design, culture.
Explore a vision of the future, when workplace provisioning has become a consumer-driven marketplace
Discuss implications of this transformation for current real estate and professional services firms, end-user occupiers, and individual workers.
Session Learning Objectives
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 22 -
Learning Objective #2:
Identify the
drivers of change
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 23 -
We have a BIG Problem
Source: “State of the GlobalWorkplace” Gallup, 2013
87% of workers worldwide are not engaged at work
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 24 -
Drivers of Change
Work
Places
Workers
Work
Design
Place-makers
Work
Tools
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 27 -
Outcome Certainty
High
Low
High Low
Production
Problem-Solving
Research/ Innovation
Drivers of Change: Work Design
Process Certainty
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 28 -
Drivers of Change: Work Design
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 29 -
Drivers of Change: Values
choice autonomy
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Describe the radical transformation under way in the real estate marketplace.
Identify the drivers of change – technology, demographics, work design, culture.
Explore a vision of the future, when workplace provisioning has become a consumer-driven marketplace
Discuss implications of this transformation for current real estate and professional services firms, end-user occupiers, and individual workers.
Session Learning Objectives
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
•WE ARE ALL INDIVIDUALS –Myers Briggs (16 personality types) – “Quiet” (introverts vs extroverts) –Morning person/ Late person – Belbin Team Roles (9 team roles) – Clifton Strengths Finder – Kids! (or lucky :)
•TEAM vs INDIVIDUAL – tasks and roles
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Consumer-driven workplaces…
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 34 -
Consumer-driven workplaces…
Peggy Roe, Marriott International's vice president of global operations services. "We want people to think of Marriott as a place not just to come and sleep, but to work.“ http://www.cnn.com/2013/04/09/travel/business-traveller-hotel-workspace/
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Describe the radical transformation under way in the real estate marketplace.
Identify the drivers of change – technology, demographics, work design, culture.
Explore a vision of the future, when workplace provisioning has become a consumer-driven marketplace
Discuss implications of this transformation for current real estate and professional services firms, end-user occupiers, and individual workers.
Session Learning Objectives
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 38 -
Experience Economy
4-4-2 formation workplace
4 days in the office 4 days in “third places”
2 days at home (over 2 weeks)
© Copyright 2015 Occupiers Journal Limited. All rights reserved. - 39 -
#PLACEMAKER
• Will you be a Placemaker? Or • Will you work for a Placemaker?
• If you are in the workspace market,
these will be the two options
© Copyright 2015 Occupiers Journal Limited. All rights reserved.
Stay in Touch
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Website: http://www.occupiersjournal.com Blog: http://www.occupiersjournal.com/blog Twitter: http://www.twitter.com/occupiers http://www.twitter.com/jpwoccupiers
Paul Carder Doctoral Researcher & Tutor University of the West of England Bristol, United Kingdom [email protected]
James P. Ware, PhD Global Research Director Occupiers Journal Limited Walnut Creek, California [email protected]