battle for it

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T800

Battle for IT

Indian Institute Of Foreign Trade, Delhi School of International Business

Name E-mail Phone Number

Maneet Tandon [email protected] 7838749486Akshay Subramaniam Raju [email protected] 9711602403

Anant Sharma [email protected] 9871514904



T800

Most owners - Generation X/Baby Boomers,

Average household income over $109,000

(56% greater than non-Tablet owners)

Nearly half have children under 18

The hidden trend:

Tablets in the future will be replacements/upgrades from current laptop PC’s

75% of Tablet owners bought their

Tablet to complement their other devices.

Current Market focuses on tablet as

an upgrade from the Smart Phone

• Run as an extension on theoriginal iOS as on the Imac’s

• Better functionality as compred tthe other OSes

• Open Source OS• Built from ground up for the

smart phone

• Not suitably scaled up for thetablet platform

Source : bizrateinsights research, 2010



T800

29%32%33%

27%

61%

70%

29%

35%

21%

11% 8% 5% 2%

-4%-10%

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Apple

announces iPadJan 27, 2010

0

50000

100000

150000

iOS Android MeeGo WebOS QNX Other

2010

2011

2012

2015

iPad launch

Apr 3, 2010

iOS and Android will

continue to

dominate.



T800

P r o

d u c t S p e c i f i c a t i o n s

Intel Atom x86 CPU

120 Gib SS HDD

LCD 10" WXGA Res.(1280*800) Display

Windows 7/8 TabletOS

3G, Wifi & NFC

SlideOut Keyboard

Dual F&B Camera

A p p l i c a t i o n O f f e r i n g s

Microsoft Office 365Integration

BranchOutProfessional Network

Unified Push MailService

GPS NavigationSoftware

G a m e C h a n g e r s

BranchOut

MessengerXtendView NFC

Productivity Suite

• TradePro

• CreatePro

• DesignPro

Bundled KlipschHeadphones



T800

HardwareSpecs

BranchOut

Xtend ViewProductivity

Suite

Windows OS



T800

Main Tablet

Automatic extension ofworkspace on Close proximity

W h a t i t

i sIt automaticallyextends screenworkspace when inclose proximity withother tablets.

NFC provides thebest data rates toenable suchfeatures

A p p l i c a t i o

n sReal time

traders onmultiplescreens

EnablingCollaborativeproject

execution

U s

e sReal time

workspaceextension

Filetransfers

Messaging



T800

Sustainable Differentiation Long-term benefits to Net Sales and Margins

Royalty Payments to Microsoft Lower Gross Margin %

Sales and Marketing Support from Microsoft Lower Sales and Marketing OPEX

Focus on Differentiation Lower Research and Development OPEX

Services Partnership Enhanced Monetization Potential

Windows provides theperfect ecosystem for

Nokia to focus on its core

competencies, while

reducing its total

expenditure towards new

product development and

R&D



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• Tried and tested platform for complexsoftware

• Possibility to scale up from underpoweredRobustness

• Plethora of legacy applications available

• Current platform more powerful than ARMbased architecture

Functionality

Scalability • Works on any type of documents, with multiple users

Reliability • On the cloud services that work everywhere, online

Provides an easy way to work with Office documents online and offline , enabling

collaboration with multiple users. The bread and butter of the business junta



T800

• Our software tools will provide Data feeds, Charting solutions and

Trading Executions with multiple traders across geographies and stock markets.

• XtendView utility would facilitate multiple operations at the same timewith conjoined tablets.

TradePro:

• Catering to journalists, media professionals and to anyone who canmake use of design, creative and print media tools, a package of suchindispensable software will almost certainly woo in the lot.

CreatePro:

• Primarily for Architects, Engineers and other professionals for handlingsophisticated CAD/CAM, 3Ds Max Software on the field.

DesignPro:

800



T800

T h

e P a s t Nokia has always

used ARMarchitecture , best

known for its power

efficiencyThe marketplace

will soon have tworival platformsIntel vs. ARM

W h y I n t e l i s t h e f u t u r e Intel is an industry

standard forcomputing

performance.

Next generation IntelAtom processors due

in 2012, will faroutperform ARM

Microsoft has a longrelationship with Intel

due to Windows

L e v e r a g i n g D e v e l o p e r s Existing developer

base for the onWindows platform

can be used to

rapidly build up vastApplication

repository for itscustomers far easier

than for ARMarchitectures.

T800



T800

Klipsch ?

• An American loudspeaker company, basedout of Indianapolis, it isknown for its quality .

• It makes high end, highfidelity sound systems,

headsets and mobile

audio solutions across a

wide range of prices

Why should Nokia buy it

• It maintains a widerange of patents onaudio solutions.

• Proprietary and cutting

edge technology willyield a lot to the brandlike a few otherexamples

• HP-Altec Lansing

• Sony-Walkman

How can Nokia buy it

• Klipsch has run into afew problems in thepast. It has recentlybeen acquired by

Audiovox in March,12011

• Klipsch has yet to makea serious dent in theheadphone market.

• Klipsch is purchasable.

Klipsch can be a strategic acquisitionas a quality audio solution for the

entire range of Nokia Mobile phones

and future tablet PC’s

T800



T800

• It is a the next big thing in the realm of LinkedIn

• It is a professional network based on the Facebook App Platform

What is BranchOut ?

• BranchOut provides a safe, secure and encrypted professionalnetwork for connecting and interacting with professionals around the

globe

Why it is the next big thing.

• BranchOut Messenger Network can rival the Blackberry messenger asa 24/7 online network

• BranchOut will provide a solid online portfolio platform for Nokia

Users by integrating it into Windows

And what exactly can Nokia do with it

Acquiring BranchOut• After just being

launched this April,

it has raised 24 mn$

• It can leverage on

Facebook’s 750+ mnuser base.

• A buyout of the

stake of the Private

equity firms Accel &

RedPoint ventures

T800



T800

NOKIA Lounge

Locations:

• Airports,

•Luxury Malls

• Plush localities

Features:

• WiFi Zone• 24*7 Hangout

•Good Ambiance

• NOKIA services

• NOKIA Music Library

• NOKIA Video/ MovieLibrary,

• Networking

Opportunities

Corporate Deals

• Personal Organizer

• Synchronizationbetween any emailaccounts like Outlook,Gmail, and hotmail.

• ‘Always-on' internet

access service• Easier, faster and moreefficient connectivity

• Secure gateway withyour company’s network

• Synced with Desktop atoffice

• Easy to carry

• Alternative to RIM

Marketing to the

Geeks

• Geeks are the bestmarketing agents formobile phones especially,the Smartphone

Blogs and Forums:

• Forums will beplatforms for geeks andusers to connect andinnovate

Enables to Reach

new customers.

Open up new market

with less

competition

Create awareness

about Nokia Product

Build Credibility of

Nokia

Customer

Engagement and

Loyalty

Create Goodwill

Platform to promote

NOKIA products and

services

T800



T800

14

PR Launches

Nokia T800 Tablet

The Launch of a new

phone should be an

Event/ Celebrate Nokia

Let The Product do the Talking…

• Online/Media product reviews for tablets

• 1% drop in review rating is double the drop in

sales

• Product Centric communication

“Relationships are sustained on

Quality”

- Focus on relationship and

sustaining customers

“Because you can’t place a price

on the Quality”

‘Your Imagination is The Limit’

- Promoting the customer

experience

“Exclusivity Always”

T800



T800

15

GeeKonnect

• Geeks are trend setters

• They are the

ultimate source of

product reviews

• Sense of belonging

• For both users and

mobile geeks

• Innovation

• Apps

• Next level gaming• Product suits

• Forums

Nokia World

Experience Co-creation

Experience Innovation

Users

battle for it

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