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The revival of audio wire incorporated audio wire incorporated

Online Experience

Director of SalesVincent Meulendijks

Director of design Thijs van Wonderen

20 December 2011

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Contents

• What is the problem?

What causes the problem?

• Sales conversion rates

• What are the recommendations?

Launch of the site

• Summary2

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What is the problem?

•Leading manufacturer

•Decreasing sales

•High user abandonment

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What causes the problem?

•Lay-out

•Colour

•Image

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What causes the problem?

•Navigation

•Registration

•Shopping card

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Sales conversion rates

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Sales conversion rates

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Sales conversion rates

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Sales conversion rates

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Sales conversion rates

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Sales

Years

Sales in mil. dollars

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Sales

Years

Sales in mil. dollars

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Sales

Years

Sales in mil. dollars

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What are the recommendations

• Facebook and twitter link

• Showing recommended products

• Improvement of search options

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Recommendations

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improvement of customer experience

-Simplifying registration and purchasing process

- Adding extra announcement with link to Facebook and Twitter

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SWOT-Analysis

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SWOT analysis

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Launch of the new site

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summary

• Sales conversion rates

• Social media link

• Showing recommended products

• Improvement of search options

• Simplifying registration and purchasing process

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Thank you for your attention

•Are there any questions? Online Experience

Director of Sales Vincent Meulendijks

Director of DesignThijs van Wonderen