Audio Wire

Website Redesign & Relaunch

Fabian Schulenburg & Bernd HeimannOnline Experience Specialists

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Audio Wire Website Redesign & Relaunch

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Analysis of the online customer experience

UsabilityNavigationContentCopy-writing

Our recommendations

Web designSalesCustomer experience strategy

Audio Wire Website Redesign & Relaunch

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Analysis of the online customer experience

Difficult checkout process

Confusing navigation

Oversized photos

Lacking information

Audio Wire Website Redesign & Relaunch

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Audio Wire Website Redesign & Relaunch

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Audio Wire Website Redesign & Relaunch

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Our recommendations

Easier checkout process

Better navigation

Appealing photos

Precise information

Audio Wire Website Redesign & Relaunch

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Fewer clicks

Clear and structured website to reduce abandonment rate, easier checkout process

Audio Wire Website Redesign & Relaunch

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Better pics

Catchy product photos with only a short, to the point summary of the most important details, HD version can be seen with a mouse-over

Audio Wire Website Redesign & Relaunch

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Information that sticks

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On Audio Wires website, I find everything Im looking for. Its visual, its simple, and the product information is straight to the point!

Customer Testimonial

Persuase to purchase! Precised and detailed product information (improved copy-writing) can be seen in a table next to the image, include persuasive customer testimonials

Audio Wire Website Redesign & Relaunch

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Additional information

Surveys to continuously improve customer experience

Special offers for returning customers

Latest / greatest column

When a customer has visited the site more than three times, he/she will be asked to give feedback in order to continuously improve customer experiance (also ask for newsletter via email)When a customer has bought more than 2 products on the site, he/she will be given a discount upon the next purchaseLatest/Greatest products are displayed on the homepage, if clicked upon, directed to checkout process

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Conclusion

Fewer clicks

Better pics

Information that sticks

Audio Wire Website Redesign & Relaunch

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Prototype of the new website including the presented features can be visited already

Audio Wire

Thank you for your attention!

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Fabian Schulenburg & Bernd HeimannOnline Experience Specialists

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Chaunce Dolan

Chaunce Dolan's Album

2010

20453.877

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