SOCIAL MEDIA IN THE

MEETINGS AND EVENTS

INDUSTRYElizabeth Glau, CMP

www.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmedia

www.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau

TRADITIONAL MEDIA How are your customers finding your

business or conference now?Repeat customersWord of mouthNewspaper advertisingTV or Radio advertisingNetworkingDirect mail

@elizabethglau

NEW MEDIA SOURCE: SEARCHENGINEJOURNAL.COM

@elizabethglau

WHAT IS LINKEDIN? Establish your professional profile Stay in touch with colleagues and

friends Find experts and ideas Explore opportunities

Source: SearchEngineJournal.com

@elizabethglau

LINKEDIN NEWS LinkedIn Today sources news from

over 100 million LinkedIn members to show you:The top articles shared on LinkedIn and

Twitter by people in your network.Who shared the article and what they said

about it.A homepage customized to your industry,

network, and areas of interest.

@elizabethglau

WHAT IS FACEBOOK?

@elizabethglau

Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page

Each individual may only have one profileYou are required to have a profile to set up

a pageFriends (2-way) vs. Likers or Fans (1-way)

FACEBOOK PERSONAL PROFILE Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive

Source: Facebook via Social Media Today

@elizabethglau

FACEBOOK COMPANY PAGE 25 Likes to get a custom URL

Ask your friends and family to like your page

Don’t be afraid to invite everyone you knowAdvertise your page in all of your marketing

Post informational content that your fans will appreciate

Use the tagging feature in posts, photos and videos to draw them to the page

@elizabethglau

WHAT IS TWITTER? SOURCE: AD AGE

@elizabethglau

TWITTER AT CONFERENCES Quotes from speakers

Speakers’ twitter handles on website, program, powerpoint, mobile app

Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy

@elizabethglau

LOCATION BASED MARKETING Facebook Places Foursquare SCVNGR

Social check-ins Specials and coupons Word of mouth advertising

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ENGAGE OR OUTSOURCE Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or

other short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters

@elizabethglau

QUESTIONS

@elizabethglau

SOCIAL MEDIA IN THE

MEETINGS AND EVENTS

INDUSTRYElizabeth Glau, CMP

www.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmedia

www.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau