Audio Wire

byBerend Braam

Milan Wolff

Online Experience

Problems

Improvements

The Old and the New Website

The Total New Experience

New Promotion

Forecasted Market Share

Introduction

Website wasn´t functioning

Too many customers didn´t buy anything

New website More sales

Company worked with:

Introduction

Sales conversion rates for Audio Wire Incorporated

23%

17%

11%

49%

Sales

User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:

5%

37%

27%

18%

13%

Market share

Audio WireBol.comAmazon.comKijkshop.nlOthers

Market share

High abandonment rate

Problems with checkout

Not easy to navigate

Cheap-looking design

Too many brochure-style photos

Not enough product information

Current Problems

Lay-out Payment system

Comparing products

Shopping cart

Prices

Pictures

Specifications

Improvements

The Old Website

The New Website

23%

38%

31%

8%

User browsing only:Online sales for returning customers:Online sales for one-off customers:User abandoment during registration or purchase process:

Forecasted sales conversion rates for Audio Wire Incorporated

Internet Campaign◦ Google advertisements◦ Pop-ups◦ Discount

Festivals

Commercials

Promotion New Website

Example of Commercial

23%

32%20%

12%

13%

Market share

Audio WireBol.comAmazon.comKijkshop.nlOthers

Thank you for your attention