Applying LinkedIn Success to the Trade Show Industry

Join the conversation on Twitter: #mtosummit

March 1, 2011 1.00 – 2.00PM ESTRegister: https://www1.gotomeeting.com/register/388928817

Stephen NoldTSNN Publisher

Eric LyCEO at Presdo, Inc.

Eric Ly

• MTO Summit keynote speaker• CEO at Presdo Inc. • Co-Founder at LinkedIn

“passionate about combining innovative products, technologies and business models to create highly successful companies.”

LinkedIn Success

• As of January 2011, executives from all 2010 Fortune 500 companies as members

• More than one million companies have Company Pages

• Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals

LinkedIn Success

HistoryReid Hoffman living room

What makes LinkedIn so special?Relationships matter?

How did you get from there to here?

Communities

Impacting Relationship

Evolving the Business World

Colliding Tradeshow Floors

• Lessons learned on community building? • How can Trade Show Organizers/Event

Managers apply the successes of LinkedIn to their own Trade show/event community niches?

• What is the “secret sauce” they can use?

Communities

Questions

Join Us In Chicago

March 21-22, Rosemont InterContinental HotelWebinar at:

http://www.mtosummit.com/page.cfm/Link=58/t=m/goSection=6

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