what's new @ google - q2 2011
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Google Confidential and Proprietary Google Confidential and Proprietary
What’s New @ Google?
Google Confidential and Proprietary
Executive Summary
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Insights & Analytics
Search & Display?
What’s NEW new
We just think this stuff is cool!
What’s New in
What’s New in
Not an ad? Not a problem
Betas!
Google Confidential and Proprietary Google Confidential and Proprietary
What’s New in Search & Display?
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Google Confidential and Proprietary
Introducing the +1 Button
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More Traffic Personalized annotations increase CTR on ads and organic search listings
Better Traffic Search traffic is better qualified when the site has been recommended by a friend or contact
Available On • Google search results • Google search ads • 3rd Party sites (coming soon)
Google Confidential and Proprietary
Instant Previews for Ads
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Preview ads before clicking… connecting users with the most relevant information and maximizing engaged clicks!
Pay only if user clicks
through to your page!
Google Confidential and Proprietary
Media Ads
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Want to watch full screen?
In HD?
No problem!
Watch Movie, TV and Gaming trailers directly on the search page!
Google Confidential and Proprietary
Google Display Network Premium Reserve
Select Select a package: • Women’s Interest • Entertainment • Sports
Choose Choose the volume of impressions you want and the delivery window you want
Impressions
Google serves the number of impressions you select across the sites in the bundle
• Inventory priced on a rate-card for each bundle
• Booking, buying and billing within DSM (same as existing reserve buys)
• Single IO and bill for Google Display Network Reserve, YouTube, and other Google properties
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Google Confidential and Proprietary
DoubleClick Search V3
Manage campaigns at scale Across All Platforms with one interface to manage search campaigns on AdWords and adCenter
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Here are a few ways we’ve made our DoubleClick Search product even better! • Workflow – simplified navigation with an AdWords-like interface and ability to make 1M changes at once
• Reporting – new powerful filters and labels as well as custom views and saved reports
• Optimization – advanced auto-bidding tools, make changes in bulk
Google Confidential and Proprietary
New Tablet Targeting Options
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This new targeting option will enable you to easily target ads to the
Entire Tablet Device Category as well as precisely selecting which types of devices and operating systems to appear on
Greater Control
Select more precisely the types of devices &
operating systems
Reach Tablet Users
Easily target ads to the entire table
category
Enhanced Device
Segmentation
Ability to segment data by computers, mobile devices &
tablets
Google Confidential and Proprietary
New Mobile Ads Formats
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New Mobile Ad Formats now available to help strengthen your mobile ad campaigns
• Location Extensions – with multiple addresses on Google.com
• Instant Preview Ads – easily preview the landing page of an ad
• Product Extension Ads – standard desktop ad formats now extended to mobile devices
Google Confidential and Proprietary
Mobile Ads App
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Download the Google Mobile Ads App to help you better understand and navigate the Mobile Advertising space
Available in the Android Marketplace
Find Case Studies, Ad Format information, Creative Examples and more all in one place!
Google Confidential and Proprietary
Retiring Position Preference
We will begin disabling position preference for any campaigns still using it
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After you disable position preference (either manually or when the feature is retired starting in early May), the manual maximum CPC bids for those campaigns will be the bids’ position preference used most recently
What do I need to do and know?
Using the most recent position preference bid as your manual maximum CPC should minimize disruption to your traffic
Before you disable position preference, we recommend that you export your manual bids by downloading a keyword report
Is there an alternative to Position Preference? Automated Rules This feature allows you to set an automated rule for your campaign that will change your bid if your average position differs from your target.
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What’s New in Insights & Analytics
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Google Confidential and Proprietary
Google Analytics Version 5
What’s all the fuss? • Faster and more intuitive
• More powerful – data your way with custom reporting
• It’s actually a new platform not just a new interface
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Faster data your way new platform
Google Confidential and Proprietary
Think Insights Site
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On this new site we’re publishing learnings and insights on digital marketing trends! www.google.com/think/insights
Search by Industry, Demo, or
Marketing Objective
Like to read it? Download white papers and case studies
Are you a watcher? Sit back and watch studies come to life in video
Google Confidential and Proprietary
• Public • View the latest
fashion trends • Aggregated data
from Boutiques.com & Google Search
• For Boutiques.com designer partners
• Gain insight into how your products are searched, shopped and loved
• See colors, shapes, patterns and styles most loved and hated
• See how specific items are performing
• Compare stats to similar brands
Boutiques.com Trend Analytics
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Designer Analytics
Trend Analytics
See what’s hot right now! View the latest fashion trends and gain insight into
what fashionistas are looking for
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Betas! Betas!
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Google Confidential and Proprietary
BETA – :30s Instream on GDN
Easily access instream content and extend your reach across YouTube and the Google Display Network.
Benefits? • Reach more people when
you display your ads across popular and featured niche sites
• Engage with viewers based on their interests or geography with content category packs
• Get a fixed number of impressions at a set budget
• Re-market to your interested customers after they view your ad
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Version B
Google Confidential and Proprietary
BETA - YouTube First Watch
Reach 15 million users as start they video session on YouTube • Cost-per-day pricing
• 16~18M Impressions on Partner Watch
• Provide :15 second InStream & InVideo formats
• Each format frequency capped at 1 with a max of 2
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300x250 InVideo Overlay In-Stream Companion
Google Confidential and Proprietary
BETA – Cross-Media Funnels
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Check out these new reports in Google Analytics that give insight into the full path to conversion across all online channels (paid search, display, social networks, etc.)
Why? See how all marketing channels work together to initiate, assist, and complete conversions
Help synchronize message across channels
Optimize budget and maximize conversions
Google Confidential and Proprietary Google Confidential and Proprietary
We Just Think This Stuff is Cool
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Google Confidential and Proprietary
Google Docs for Android Access all your Google Docs on the go!
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Filter and search for your content across any Google account
Edit docs using the online mobile editors
Easily share items with phone contacts from within the app
Turn text photos into editable Google docs (Currently works with standard English fonts only)
Add widget to home screen for easy access to docs and helpful features like…
Whoa that’s cool
Google Confidential and Proprietary
YouTube Movies
Make your living room a movie theater • Rent full-length feature films from the major Hollywood studios
• Rent at industry prices (some are even free!)
• Viewed through your YouTube account on any computer
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Blockbusters Instantly from your home www.youtube.com/movies
Google Confidential and Proprietary
Recipe Search
Find the exact recipe you’re looking for in seconds!
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Filter by Ingredients Cook Time Calories
Google Confidential and Proprietary
Customize your Gmail
Make your Gmail as unique as you!
Make your custom look by going into ‘Mail Settings’ and then clicking ‘Themes’
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Google Confidential and Proprietary Google Confidential and Proprietary
Want More? Come Visit!
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Google Confidential and Proprietary
Google for Agencies
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A new site just for Agencies with easily found tips, tools and trainings!
Examples of best in class campaigns using the Google
palette of tools
Redesigned Agency Toolkit!
As well as one-click access to Helpful Trainings
To learn more about what you’ve seen here
and more visit www.google.com/ ads/agency/index
regularly!
Google Confidential and Proprietary
Ad Innovations
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Key Points: Explore new marketing technologies
Try out recently released features and watch demos of products still under development
Share feedback with the Google engineers
Site is added to on a regular basis, so check frequently!
To learn more about what you’ve seen here and more visit
www.google.com/ ads/innovations
regularly!
Google Confidential and Proprietary
Get the latest updates right from the source!
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The Official Google Blog http://googleblog.blogspot.com/
Google Mobile Blog http://googlemobileads.blogspot.com/
YouTube Blog http://youtube-global.blogspot.com/
Agency Ad Solutions Blog http://adwordsagency.blogspot.com/
Inside AdWords Blog http://adwords.blogspot.com/
Google Confidential and Proprietary Google Confidential and Proprietary
Thank You
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