What's New with Google Analytics

Download What's New with Google Analytics

Post on 18-May-2015

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Presentation given to Technocon 2

TRANSCRIPT

  • 1. Whats new with Google Analytics?
    Tim Schneider
    University of Alberta Web Strategy
    tim.schneider@ualberta.ca
    @timschneider

2. Comments/Questions during
@sk me!
@timschneider
3. About Tim
GAIQ
Manage Ualberta GA
Plan, implement, customize, analyze, educate
4+ years
4. About Google Analytics
Not perfect
Script
Implementation is key
Free = good
Free = bad
5. About today
v5
Mar 17 preview
Apr 20 everyone
Beta
Interface
Features
6. 7. INTERFACE
8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. MY FAVOURITE
44. 45. 46. 47. 48. 49. FEATURES
50. Things to like
Dates
Segments
Keep
No need for all visits
Easy to find accounts conventions??
More options
Navigation (state)
51. 52. 53. The BESt
54. EVENTS AS GOALS
55. 56. 57. 58. Issues
Extra page views
Need filters
Separate profiles
Test, test, test
59. Events
Category
Action
Label
Value
60. _trackEvent(
category,
action,
opt_label,
opt_value
)
61. _gaq.push([
'_trackEvent',
'Videos,
'Play,
'Gone With the Wind
]);
62. 63. 64. 65. 66. Benefits
Goals can be by
Category
Action
Label
Value (=,>,