what's new @ google - q2 2011

Google Confidential and Proprietary Google Confidential and Proprietary

What’s New @ Google?

Google Confidential and Proprietary

Executive Summary

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Insights & Analytics

Search & Display?

What’s NEW new

We just think this stuff is cool!

What’s New in

What’s New in

Not an ad? Not a problem

Betas!


What’s New in Search & Display?

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Introducing the +1 Button

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More Traffic Personalized annotations increase CTR on ads and organic search listings

Better Traffic Search traffic is better qualified when the site has been recommended by a friend or contact

Available On •  Google search results •  Google search ads •  3rd Party sites (coming soon)


Instant Previews for Ads

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Preview ads before clicking… connecting users with the most relevant information and maximizing engaged clicks!

Pay only if user clicks

through to your page!


Media Ads

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Want to watch full screen?

In HD?

No problem!

Watch Movie, TV and Gaming trailers directly on the search page!


Google Display Network Premium Reserve

Select Select a package: •  Women’s Interest •  Entertainment •  Sports

Choose Choose the volume of impressions you want and the delivery window you want

Impressions

Google serves the number of impressions you select across the sites in the bundle

•  Inventory priced on a rate-card for each bundle

•  Booking, buying and billing within DSM (same as existing reserve buys)

•  Single IO and bill for Google Display Network Reserve, YouTube, and other Google properties

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DoubleClick Search V3

Manage campaigns at scale Across All Platforms with one interface to manage search campaigns on AdWords and adCenter

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Here are a few ways we’ve made our DoubleClick Search product even better! •  Workflow – simplified navigation with an AdWords-like interface and ability to make 1M changes at once

•  Reporting – new powerful filters and labels as well as custom views and saved reports

•  Optimization – advanced auto-bidding tools, make changes in bulk


New Tablet Targeting Options

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This new targeting option will enable you to easily target ads to the

Entire Tablet Device Category as well as precisely selecting which types of devices and operating systems to appear on

Greater Control

Select more precisely the types of devices &

operating systems

Reach Tablet Users

Easily target ads to the entire table

category

Enhanced Device

Segmentation

Ability to segment data by computers, mobile devices &

tablets


New Mobile Ads Formats

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New Mobile Ad Formats now available to help strengthen your mobile ad campaigns

•  Location Extensions – with multiple addresses on Google.com

•  Instant Preview Ads – easily preview the landing page of an ad

•  Product Extension Ads – standard desktop ad formats now extended to mobile devices


Mobile Ads App

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Download the Google Mobile Ads App to help you better understand and navigate the Mobile Advertising space

Available in the Android Marketplace

Find Case Studies, Ad Format information, Creative Examples and more all in one place!


Retiring Position Preference

We will begin disabling position preference for any campaigns still using it

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After you disable position preference (either manually or when the feature is retired starting in early May), the manual maximum CPC bids for those campaigns will be the bids’ position preference used most recently

What do I need to do and know?

Using the most recent position preference bid as your manual maximum CPC should minimize disruption to your traffic

Before you disable position preference, we recommend that you export your manual bids by downloading a keyword report

Is there an alternative to Position Preference? Automated Rules This feature allows you to set an automated rule for your campaign that will change your bid if your average position differs from your target.


What’s New in Insights & Analytics

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Google Analytics Version 5

What’s all the fuss? •  Faster and more intuitive

•  More powerful – data your way with custom reporting

•  It’s actually a new platform not just a new interface

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Faster data your way new platform


Think Insights Site

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On this new site we’re publishing learnings and insights on digital marketing trends! www.google.com/think/insights

Search by Industry, Demo, or

Marketing Objective

Like to read it? Download white papers and case studies

Are you a watcher? Sit back and watch studies come to life in video


•  Public •  View the latest

fashion trends •  Aggregated data

from Boutiques.com & Google Search

•  For Boutiques.com designer partners

•  Gain insight into how your products are searched, shopped and loved

•  See colors, shapes, patterns and styles most loved and hated

•  See how specific items are performing

•  Compare stats to similar brands

Boutiques.com Trend Analytics

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Designer Analytics

Trend Analytics

See what’s hot right now! View the latest fashion trends and gain insight into

what fashionistas are looking for


Betas! Betas!

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BETA – :30s Instream on GDN

Easily access instream content and extend your reach across YouTube and the Google Display Network.

Benefits? •  Reach more people when

you display your ads across popular and featured niche sites

•  Engage with viewers based on their interests or geography with content category packs

•  Get a fixed number of impressions at a set budget

•  Re-market to your interested customers after they view your ad

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Version B


BETA - YouTube First Watch

Reach 15 million users as start they video session on YouTube •  Cost-per-day pricing

•  16~18M Impressions on Partner Watch

•  Provide :15 second InStream & InVideo formats

•  Each format frequency capped at 1 with a max of 2

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300x250 InVideo Overlay In-Stream Companion


BETA – Cross-Media Funnels

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Check out these new reports in Google Analytics that give insight into the full path to conversion across all online channels (paid search, display, social networks, etc.)

Why? See how all marketing channels work together to initiate, assist, and complete conversions

Help synchronize message across channels

Optimize budget and maximize conversions


We Just Think This Stuff is Cool

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Google Docs for Android Access all your Google Docs on the go!

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Filter and search for your content across any Google account

Edit docs using the online mobile editors

Easily share items with phone contacts from within the app

Turn text photos into editable Google docs (Currently works with standard English fonts only)

Add widget to home screen for easy access to docs and helpful features like…

Whoa that’s cool


YouTube Movies

Make your living room a movie theater •  Rent full-length feature films from the major Hollywood studios

•  Rent at industry prices (some are even free!)

•  Viewed through your YouTube account on any computer

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Blockbusters Instantly from your home www.youtube.com/movies


Recipe Search

Find the exact recipe you’re looking for in seconds!

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Filter by Ingredients Cook Time Calories


Customize your Gmail

Make your Gmail as unique as you!

Make your custom look by going into ‘Mail Settings’ and then clicking ‘Themes’

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Want More? Come Visit!

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Google for Agencies

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A new site just for Agencies with easily found tips, tools and trainings!

Examples of best in class campaigns using the Google

palette of tools

Redesigned Agency Toolkit!

As well as one-click access to Helpful Trainings

To learn more about what you’ve seen here

and more visit www.google.com/ ads/agency/index

regularly!


Ad Innovations

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Key Points: Explore new marketing technologies

Try out recently released features and watch demos of products still under development

Share feedback with the Google engineers

Site is added to on a regular basis, so check frequently!

To learn more about what you’ve seen here and more visit

www.google.com/ ads/innovations

regularly!


Get the latest updates right from the source!

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The Official Google Blog http://googleblog.blogspot.com/

Google Mobile Blog http://googlemobileads.blogspot.com/

YouTube Blog http://youtube-global.blogspot.com/

Agency Ad Solutions Blog http://adwordsagency.blogspot.com/

Inside AdWords Blog http://adwords.blogspot.com/


Thank You

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