what's the difference between google analytics and website visitor tracking?
TRANSCRIPT
Web Analytics ComparisonDinner Party Style: What do you know about your visitors?
INTRODUCTIONHere’s what we’re going to do
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INTRODUCTIONHere’s what we’re going to do
Google Analytics and website visitor tracking are complementary tools that provide distinctly different insights about your website visitors.
In order to illustrate these differences, we’re going to walk you through two scenarios:
What would happen if you were to throw a dinner party with Google Analytics?
What would happen if you were to throw a dinner party with oh say, Salesfusion?
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PARTY WITH GOOGLE ANALYTICSHere’s what you would know
Your Guests:• How many guests attended• What country they came from
Dish Popularity:• Which dishes were most
popular and which ones didn’t get touched (or visitors per page)
• How many guests took one bite and bolted (or visitor bounce rate)
Guest Behavior:• How many dishes were
sampled in one sitting (or visit depth)
• How many guests came back for the next party (or returning visitors)
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PARTY WITH GOOGLE ANALYTICS
Google Analytics: “Anonymous Guest, would you like some gravy for your turkey?”
Guest: “Well Google, it was nice of you to ask. But I don’t eat meat, and I’m having lasagna.”
With this type of information, here’s how the dinner conversation would go...
Google Analytics
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PARTY WITH GOOGLE ANALYTICS
Google Analytics: “Anonymous Guest, would you like some more wine?”
Guest: “Well Google, you must be mistaking me for someone else. I’m allergic to sulfites, and I’m mildly pregnant.”
You wouldn't know who was consuming what, so you wouldn’t know the right questions to ask…
Google Analytics
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Website Visitor TrackingAnalytics Dinner Party: Hosted by Salesfusion
PARTY WITH SalesfusionWhat would you know?
If you were to host a dinner party with Salesfusion, we would fill in those important gaps by figuring out…
Who you are…(identified by previous form completion)
Which dishes you sampled…(what pages you visited)
What you decided to take home (what content you downloaded)
Where you work… (identified through reverse IP)
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PARTY WITH Salesfusion
You would get an alert when the guest arrived on your doorstep2
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And when you answered the door, the conversation would sound like this:
PARTY WITH Salesfusion
Salesfusion: “John G. of ABC Corporation! It’s great to see you again. How did you like that lasagna you took home? From what I saw last time you were here, you have a strong interest in lasagna.”
Guest: “Yeah, you know, I’ve been trying to find a recipe for lasagna and you guys really seem to know your Italian. How DO you do it?”
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WEBSITE VISITOR TRACKINGSo… how do we do it?
In real life terms, the answer is website visitor tracking
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• Supplements traditional web analytics
• Enabled by placement of a cookie (the web browser kind, not the dinner party kind) on the visitor’s PC to track visit detail in the context of lead generation.
• Tracks pages visited, content downloaded, time on site, location and much more.
• Integrates information with CRM to drive sales-related processes
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WEBSITE VISITOR TRACKINGWhat’s the impact of knowing your customers?
• Response time to leads is dramatically reduced• Fewer leads fall out prior to pre-qualification• Longer term leads are better developed through nurture
marketing• Increased adoption and satisfaction by sales of the CRM• Forced collaboration between sales and marketing• Accountability for passed leads is higher
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Who Are We?Salesfusion: Marketing Automation
Salesfusion | Marketing AutomationWho are we?
Salesfusion helps marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. With Salesfusion, some of the best marketers today are not only driving quality leads into the sales funnel, they are automating the lead-to-revenue process. Salesfusion is more than marketing automation; it is the only lead-to-revenue platform you will ever need.
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Salesfusion | Marketing AutomationAbout Us
• Dedicated to the success of marketers• Best-in-class service – most live support hours in the industry• Known for unique approach to client services and training• The best marketing automation platform in the industry for
integrating marketing and sales• Specialize in CRM integration• A pioneer in lead to revenue management – the only MA platform
built on a CRM database• 450+ clients in 22 countries
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CONTACT USContact Information
Salesfusion Address1 Concourse Parkway Suite 190Atlanta, GA 30328
Corporate Offices855.238.6522
EMEA London Offices+44 (0) 203 514 8376
Websitewww.SalesFUSION.com
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Thank YouSalesfusion: Marketing Automation