uxpa dallas - google analytics and what's before mobile first
DESCRIPTION
What's Before Mobile First? Learn about Google Analytics and how it lets you learn about your users. Devices brands, screen sizes, and locations inform your decisions based on user experience.TRANSCRIPT
What’s Before Mobile First?
@KenTabor
I figure you already have permission for a mobile
first design
What’s before your mobile site goes live for the entire world to see?
¿Why is M0biLeF1rst KrazY? How many mobile users visit? iOS? Android? How big? 4”/5”/7”/10”? Unified
design? Phone && Tablet && Laptop? QA hardware $$$?
Responsive? Adaptive? Simulate? Emulate?
Performance? Big Data?
7 Ways Of Hammering Your Design Into Shape
1:Google Analytics 2:iOS Simulator
3:Chrome Emulation 4:Safari Remote Debug
5:Chrome Remote Debug 6:GhostLab
7:PageSpeed Insights
#1: What’s a Way You Can Learn About Your
Mobile Users?
Google Analytics Reporting
Avoid “vanity metrics” like page counts
2013 1st Half 2013 2nd Half 2014 1st Half
iPhone iPhone iPhone
iPad iPad iPad
Nexus 7 Nexus 7 Nexus 5
Galaxy Nexus GT-I9300 Nexus 7
Nexus 4 Nexus 4 Nexus 4
Device Info
2013 1st Half 2013 2nd Half 2014 1st Half
6.1.3 6.1.3 7.0.4
6.0.1 6.1.4 7.1
6.1.2 7 7.1.1
6.1 7.0.4 7.0.6
6.1.4 7.0.3 7.0.3
iOS Versions
2013 1st Half 2013 2nd Half 2014 1st Half
768x1024 768x1024 768x1024
320x568 320x568 320x568
320x480 320x480 320x480
720x1280 360x640 360x640
800x1280 720x1280 360x592
Mobile Screen Resolution
2013 1st Half 2013 2nd Half 2014 1st Half
United States United States United States
India India India
United Kingdom United Kingdom United Kingdom
Germany Germany Canada
Japan Canada Germany
Country
Default G/A dashboard is big data overload
Build a custom dashboard reporting
mobile stats
What’s Before Mobile First?
Friday Sept 5th at 10am Come to my talk and learn
everything I know
Receive a free link to my mobile dashboard
@KenTabor