tv advertising analysis monthly report – december 2016

TV Analysis Monthly Report December-2016

Comparison Dec-2016 & Dec-2015

Dec-2016 Dec-2015 290,000 295,000 300,000 305,000 310,000 315,000 320,000 325,000 330,000 335,000 340,000

338,761

306,272

* Dec-2016 Airtime has increased 5.04% as compare to Dec-2015.

*Dec-2016 Airtime has Decreased 6.25% as compare to Nov-2016.

Comparison Dec-2016 & Nov-2016

Dec-2016 Nov-2016 310,000

320,000

330,000

340,000

350,000

360,000

370,000

380,000

390,000

338,761

383,897

TOP 10 CATEGORIES% Share of Advt. Minutes

Personal Products

Detergents

Beverages

Confectionary

Cellular Communica...

Construction

Cullinary

Financial ServicesOral Care

Baby Cares0%

5%

10%

15%

20%

25%22%

19%17%

10%9%

7%6%

4% 3% 3%

TOP 10 PLAYERS% Share of Advt. Minutes

0%

5%

10%

15%

20%

25%

30%

35%

31%

19%

11%9%

7%6% 6% 5% 4% 4%

TOP 15 BRANDS% Share of Advt. Minutes

0%

2%

4%

6%

8%

10%

12%

14%

16%

14%

10%

9% 8%8%

7%

6% 5% 5% 5% 5% 5% 5% 4% 4%

Top 10 ChannelsAcross All Genre - % Share of Advt. Minutes

Abb TakkJALWA

EXPRESS NEWSKohiNoor

HUM TV

Express Entertainment

NEWS ONE

GEO NEWS

AAJ NEWS

DAWN NEWS0%

2%

4%

6%

8%

10%

12%

14%

12%

11% 11%10% 10%

9% 9% 9% 9% 9%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

Abb Takk

NEWS ONEJALWA

HUM TV 8xmKohiNoor

TV ONE

EXPRESS NEWS

Express Entertainment

PUNJAB TV

DAWN NEWS

AAJ NEWS

Aaj Entertainment

DUNYA NEWS

Capital TV0%

1%

2%

3%

4%

5%

6%

7%

8%

9%8%

7% 7%7% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6%

Genre Split Dec-2016

49%

38%

7%

2% 1%1%

1% NEWS

ENTERTAINMENT

MUSIC

MOVIES

SPORTS

KIDZ

FOODS

Time Band Split Dec-2016

34%

27%

18%

11%

10%

Prime Time

After Noon

Morning

Evening

Late Night

For any query please contact:MEDIA BANK Mr. Chander

chander.k@mediabank.net.pk 0343-2330696 & 0315-2414960

For other queries, please contact PAS at:secretariat@pas.org.pk

THE END