tracxn research: paas landscape report, august 2016

PaaS Report, August 2016

TracxnWorld’s Largest Startup Research Platform

Contents

Topic Page No.

Scope of Report 05

Entrepreneur Activity 07

Investment Trend 09

Who is Investing 17

Exit Outlook - IPO, Acquisitions 21

Sub Sector Analysis 24

Interesting Companies 42

Useful Links 46

Company List 48

Team 172

Illustrative Sectors We Track

MOBILE

TECH FINTECH EDUCATION HEALTHCARE

ENTERPRISEINFRASTRUCTURE

SECURITY

STORAGE

NETWORKING

MOBILITY

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

INTERNET OF THINGS

3D PRINTING

BITCOIN

PAYMENTS

EDUCATION IT

SELF LEARNING

LIFE SCIENCES

DIGITAL HEALTH

ENTERPRISEAPPLICATIONS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

CONSUMER

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SECOND HAND GOODS

TRAVEL

GAMING

Sector Overview

Scope of report

Platform as a service (PaaS) is a category of cloud computing services that encompasses companies providing a platform

allowing customers to develop, run, and manage applications without the complexity of building and maintaining the

infrastructure typically associated with developing and launching an app. The sector covers following business cuts.

The scope of this report includes equity as well as debt funding received by the companies.

Business Model Description

aPaaS(application Platform as a Service)

An application platform as a service refers to a self contained cloud environment for designing, building,deploying and managing enterprise applications.

iPaaS(application Platform as a Service)

iPaaS is a cloud-based integration solution for both the server and data infrastructures, as well asmiddleware. Most iPaaS offerings include maps and transformations for the development of integration flowsas well as pre-built connectors and business rules for defining interactions.

mBaaS(mobile Backend as a Service)

mBaaS or BaaS (Backend as a Service) is a model to link applications to backend cloud storage and APIsexposed by back end applications while also providing features such as authentication, managementconsoles, push notifications etc

Database Middleware PaaSDatabase Middleware Platform or DBaaS is a cloud-based approach to the storage and management ofstructured data.

Point SolutionsPaaS for Industry specific needs. This may be based on a specific area of interest or generalised businessprocesses across various companies. Point solutions also include PaaS offerings for Data Analytics.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

YoY – Number of companies founded

2010 2011 2012 2013 2014 2015 2016

CloudBees Qubole Pivotal Software Platform9 Systems StackEngine SystemSync Quickbase

CliQr Cask Altiscale StrongLoop Reddo Mobility Bitfusion.io DoveCÃ´te

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

YoY – Number of Rounds and Total Funding

$156M $144M

2931 30

2008 2009 2010 2011 2012 2013 2014 2015 2016

er of R

Funding Amount Number of Rounds

Note: The funding includes debt rounds also.

YoY – Number of Rounds by Stage

YoY – Funding by Stage

Average Ticket Size – Early Stage

Top investments in last one year

Funnel view of Sector

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

Most Active Investors in Sector

1312 12

11 11 1110

Ignition Partners Intel Capital Y Combinator General Catalyst New EnterpriseAssociates

BaselineVentures

Benchmark LightspeedVenture Partners

AndreessenHorowitz

Avalon Ventures

SnapLogic Joyent Cloudant Altiscale MuleSoft Pantheon Docker MuleSoft SnapLogic Cloudant

Skytap Wso2 Rescale rPath, Inc. Workday Iron.io RightScale CloudBees Magnet Kinvey

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

Top IPOs

IPO Date CompanyOverviewInvestors

Funding Amount

Mcap at IPO Exch:Ticker

Oct-2012 workday.comWorkday

(Pleasanton, 2005)

Human Resources and Financial Management SuiteMorgan Stanley, T. Rowe Price, New Enterprise Associates, Greylock, Bezos Expeditions, Kalaari

$238.5MWDAY

Apr-2015 terrasky.comTerrasky

(Tokyo, 2006)SaaS based cloud integration platform TerraSky Co Ltd

Aug-1998 hcp.sap.comSAP

(Walldorf, 1972)Enterprise Software Development and Cloud technology NYSE:SAP

Apr-1999 softwareag.comSoftware AG

(Reston, 1969)BPM, Data Management, GRC and Consulting Services Company SOW

Feb-2000 fujitsu.comFujitsu

(Tokyo, 1935)Technology Products, Solutions and Services OTCMKTS:FJTSY

2000 basware.co.ukBasware

(Espoo, 1985)Purchase-to-Pay e-Invoicing solutions OMX: BAS1V

Jul-2004 salesforce.comSalesforce

(San Francisco, 1999)

Cloud Based CRM, Social collaboration for the EnterpriseSunbridge Partners $99.9M

NYSE:CRM

Jan-1970 ibm.comIBM

(New York City, 1911)

Global Technology Innovator #Soliddb In memory database #DashDBSilverton Partners, Austin Ventures

NYSE:IBM

Major Acquisitions

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

August 2016Tracxn BlueBox : PaaS

513 companies in the sector, 191 funded in last 5 years, $1.1B invested in 2015/16

Top Business Models by Funding

$349M$225M $164M

aPaaS iPaaS mBaaS Point Solutions Database Middleware PaaS

# Cos. 248 108 96 32 36

Avg. Age 2010.1 2002 2011.2 2006.4 2011.2

Pivotal Software MuleSoft Kony OpenText Cordys Qubole

NetSuite Workday Magnet Intalio Altiscale

aPaaS – Business Model Description

aPaaS – Entrepreneur Activity and Investment Trend

aPaaS – Most Funded Companies

iPaaS – Business Model Description

iPaaS – Entrepreneur Activity and Investment Trend

iPaaS – Most Funded Companies

mBaaS – Business Model Description

mPaaS – Entrepreneur Activity and Investment Trend

mPaaS – Most Funded Companies

Point Solutions – Business Model Description

Point Solutions – Entrepreneur Activity and Investment Trend

Point Solutions – Most Funded Companies

Database Middleware PaaS – Business Model Description

Database Middleware PaaS – Entrepreneur Activity and Investment Trend

Database Middleware PaaS – Most Funded Companies

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

Interesting Series A Companies

Company Overview Business ModelTotal

Funding

apcera.comApcera

(2012, San Francisco)

Modern Enterprise IT Platform - Docker Application Deployment

True Ventures, Kleiner Perkins, Andreessen Horowitz, Data Collective, RakutenaPaaS - Platform and Dev Tools $7.2M

Curated list of companies by the sector analyst are defined as Interesting

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

Useful Links

Title Content Platform Link

List of All Companies in readable format List of Companies Link

Top investments in last one year Investment Trend Link

Top IPOs Exit Outlook - IPO, Acquisitions Link

Major Acquisitions Exit Outlook - IPO, Acquisitions Link

aPaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

iPaaS– Most Funded companies Sub Sector Understand – List of Companies Link

Database Middleware PaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

mBaaS – Most Funded Companies Sub Sector Understand – List of Companies Link

Point Solutions – Most Funded companies Sub Sector – List of Companies Link

Deadpooled Companies List of Companies Link

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

COVERS THE FOLLOWING SECTORS

aPaaS Database Middleware PaaS iPaaS mBaaS Point Solutions

PaaS – Company List

aPaaS (1/57)

Company Details Funding Investors

hook.io [New York City, ]: hook.io is an open-source hosting platform for webhooks and microservices. Languagessupported include Java, Python, PHP, Bash, Lua etc. Databases supported include couchdb, mongodb, amazondynamo db, redis etc. Storage facilities include for Amazon S3, Microsoft Azure, Rackspace, Google Cloud etc. Small,medium and large versions are priced at $20, $50 and $100/month respectively.

CloudGear [Zurich, 2014]: Cloudgear is a full container platform provider offering private Docker registry andmanaged Kubernetes as a Service. The platform offers flexible Kubernetes images that can be configured on bothbare metal and virtual machines and over third party cloud infrastructure or native in house data centers. It alsoprovides an interface for open source Docker registry and back ups for containerized databases as well as file systemsof data containers. Currently in a Beta mode with usage through invites.

TCP Cloud [Prague, 2014]: TCP cloud offers a cloud platform called MK 2.0 based on Openstack. The open sourceplatform offers end-to-end management of cloud infrastructure from automation layer which includes configurationand orchestration to interface layer consisting of user dashboards, data analytics and visualization features.

NetSuite [San Mateo, 1998]: NetSuite Inc is a vendor of cloud computing business management software suites. Itoffers products like ERP, CRM, e-commerce and Professional Services Automation (PSA). NetSuite’s patent-pending“real-time dashboard” technology provides an easy-to-use view into role-specific business information that is alwaysup-to-date. Total revenue for 2014 exceeded half a billion dollars. Customer base is spread across advertising,education, energy, financial services, healthcare, manufacturing, non-profit, media, retail, software,wholesale/distribution industries. In June 2014, NetSuite was named in the Forbes magazine's "Most innovativegrowth companies" list.

$220.3M ADP, StarVest Partners

aPaaS (2/57)

Salesforce [San Francisco, 1999]: Salesforce is an enterprise cloud computing company that provides businesssoftware on a subscription basis. The company is best known for its on-demand Customer Relationship Management(CRM) solutions. Offers products catering to sales, service and marketing needs of enterprises via cloud and mobileapps. In addition to CRM tools, analytics and forecasting and collaboration tools are also offered. Chatterbox, one oftheir major offering provides collaboration services such as sharing knowledge, task management, connectsemployees with files and data. The company was named the most innovative company by the Forbes Magazine in2011 and 2012, Fortune magazine places it as the 8th best place to work in the world.App Cloud is a platform by Salesforce &;nbsp;for building, running, managing, and optimizing apps.Using the servicesincluded in the App&;nbsp;Cloud – Force, Lightning, Heroku, and Thunder, enterprise and consumer apps can be builtand connected to multiple systems.&;nbsp;Salesforce has been recognized by Gartner as a leader in the aPaaS MagicQuadrant.

$99.9M

New Enterprise Associates, Morgenthaler, Emergence Capital

Partners, TeleSoft Partners, Sunbridge Partners, SunBridge Global Ventures

RightScale [Santa Barbara, 2007]: RightScale Cloud Portfolio Management enables access to portfolio of public,private, and hybrid cloud services across business units and development teams maintaining enterprise control.Pearson International, Intercontinental Hotels Group, and PBS have launched millions of servers through RightScale.Rightscale also provides cloud-application migration and management solutions. Cloud Infrastructure Providers withRightScale Support- Amazon Web Services (AWS), CloudStack, Datapipe, Google Compute Engine, HP Cloud Services,OpenStack, Rackspace Cloud, SoftLayer, Windows Azure. Key Customers- Comcast, HTC, Anheuser-Busch InBev, Rovio,Sony Music, and Splunk.

$58 MIndex Ventures, Benchmark, Presidio

Ventures, DAG Ventures, Tenaya Capital

Apprenda [Clifton Park, 2007]: Apprenda is the leading enterprise Platform as a Service (PaaS) powering enterprisesoftware development in public, private and hybrid clouds. Apprenda abstracts away the complexities of building anddelivering modern software applications, enabling enterprises to turn ideas into innovations faster. Clients from theworld’s largest banks like JPMorgan Chase to healthcare organizations including AmerisourceBergen. Announcedrecord momentum in 2013, including 225 % YoY growth. Clients include 13 world’s top 20 financial institutions and 2of the largest healthcare organizations.

$56MNew Enterprise Associates, Ignition

Partners, Safeguard, Primary, osc.state.ny.us

CliQr [Santa Clara, 2010]: CliQr is a provider of hybrid cloud-application migration and management solutions. Newversion of the CloudCenter offers a highly intuitive, integrated and a user-friendly platform that addresses the full lifecycle of migration, governance, and management of one or many applications, between public, private clouds, andusers. Delivers “application-aware” cloud computing that takes advantage of each cloud’s unique best-practicescapabilities. “Cool Vendor” in Cloud Management 2014 by Gartner. Offices in Canada, India, and Czech Republic.

$39.4M

Google Ventures, Google Ventures, Polaris Partners, Foundation Capital,

Translink Capital, NTT, Milliways Ventures

aPaaS (3/57)

rPath, Inc. [Raleigh, 2005]: rPath provides a tool which is platform-agnostic, with App GPS technology, that is used toautomate application deployment and maintenance for physical,virtual and cloud environments.The company'srelease automation software is used for managing deployed software systems.The software platform is based onunique version control repository. rPath was acquired by SAS Institute, Raleigh, NC in November2012

$32.5MGeneral Catalyst, North Bridge,

Wakefield Group

KeyedIn [Minneapolis, 2011]: KeyedIn helps organizations realize benefits of cloud through innovative combinationof SaaS and PaaS solutions. Konfigure is a PaaS cloud application building platform. KeyedIn Manufacturing is a customconfigurable cloud-based ERP system, provides workflow flexibility and the ability to integrate distributedenterprises. KeyedIn Projects offers a project portfolio management system that supports program managementoffices

$25.03M

Iron.io [San Francisco, 2011]: Iron.io is cloud application services platform that makes it easy to build and scale cloudapplications. It provides core infrastructure services.Iron.io is an advanced message queuing and processing platform,powering key architecture components of some of the largest brands across many markets. IronMQ is a highlyavailable message queue solution and IronWorker is a powerful async task processing service.

$16.58M

Bain Capital Ventures, Citrix, Ignition Partners, Sapphire Ventures, Baseline

Ventures, Divergent, Cloud Capital Partners, Divergent, Sapphire

Ventures

WaveMaker [Mountain View, 2007]: WaveMaker provides App Enablement Suite (AES), an end-to-end solution forpublishing, managing APIs and uniquely promoting API consumption. It also provides an open source hybrid mobileapplication development platform to create hybrid apps with the help of visual tools. Featured in “The Evolving PaaSLandscape” by IDC Group, Oct 2013. Initially acquired by VMware in 2011, wavemaker was acquired by PramatiTechnologies from VMWare. WaveMaker is also used by IT&;DevOps professionals for simplified dockercontainerization. It maximizes docker benefits by enabling faster delivery of apps,easier deployment and ability to runmore workloads.

$15.9M

Hummer Winblad, Allegis Capital, Worldview, Sippl MacDonald

Ventures, Hummer Winblad Venture Partners

ServiceMesh [Santa Monica, 2008]: ServiceMesh provides an enterprise cloud management platform to automatethe deployment and management of enterprise applications and platforms across private, public and hybrid cloudenvironments. ServiceMesh’s Agility Platform is a subscription-based software that gives companies a set of APIs toimprove efficiency and cut costs while implementing cloud services. The Agility Platform is made up of five distinctproducts: Planner, Designer, CenterPoint, Manager and Access. Acquired by CSC in October 2013 for $350 million.

$15MIgnition Partners, Swisscom, March

Venture Partners

aPaaS (4/57)

aPaaS (5/57)

aPaaS (6/57)

aPaaS (7/57)

aPaaS (8/57)

aPaaS (9/57)

aPaaS (10/57)

aPaaS (11/57)

aPaaS (12/57)

aPaaS (13/57)

aPaaS (14/57)

aPaaS (15/57)

aPaaS (16/57)

aPaaS (17/57)

aPaaS (18/57)

aPaaS (19/57)

aPaaS (20/57)

aPaaS (21/57)

aPaaS (22/57)

aPaaS (23/57)

aPaaS (24/57)

aPaaS (25/57)

aPaaS (26/57)

aPaaS (27/57)

aPaaS (28/57)

aPaaS (29/57)

aPaaS (30/57)

aPaaS (31/57)

aPaaS (32/57)

aPaaS (33/57)

aPaaS (34/57)

aPaaS (35/57)

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aPaaS (38/57)

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aPaaS (40/57)

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aPaaS (42/57)

aPaaS (43/57)

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aPaaS (45/57)

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aPaaS (53/57)

aPaaS (54/57)

aPaaS (55/57)

aPaaS (56/57)

aPaaS (57/57)

Database Middleware PaaS (1/8)

iPaaS (1/26)

iPaaS (2/26)

iPaaS (3/26)

iPaaS (4/26)

iPaaS (5/26)

iPaaS (6/26)

iPaaS (7/26)

iPaaS (8/26)

iPaaS (9/26)

iPaaS (10/26)

iPaaS (11/26)

iPaaS (12/26)

iPaaS (13/26)

iPaaS (14/26)

iPaaS (15/26)

iPaaS (16/26)

iPaaS (17/26)

iPaaS (18/26)

iPaaS (19/26)

iPaaS (20/26)

iPaaS (21/26)

iPaaS (22/26)

iPaaS (23/26)

iPaaS (24/26)

iPaaS (25/26)

iPaaS (26/26)

mBaaS (1/22)

mBaaS (2/22)

mBaaS (3/22)

mBaaS (4/22)

mBaaS (5/22)

mBaaS (6/22)

mBaaS (7/22)

mBaaS (8/22)

mBaaS (9/22)

mBaaS (10/22)

mBaaS (11/22)

mBaaS (12/22)

mBaaS (13/22)

mBaaS (14/22)

mBaaS (15/22)

mBaaS (16/22)

mBaaS (17/22)

mBaaS (18/22)

mBaaS (19/22)

mBaaS (20/22)

mBaaS (21/22)

mBaaS (22/22)

Point Solutions (1/9)

Scope of Report

Investment Trend

Who is Investing

Sub Sector Analysis

Useful Links

Company List

Sunil Kumar,

Senior Analyst, Enterprise DevTools

Arnav Pandey,

Analyst, Enterprise DevTools

Dheeraj Motoori,

Lead Analyst, Enterprise DevTools

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