seo 101: how to rank higher and sell more

Nicki Hicks | flyte new media

• Search Engine Optimization

• What can you do to rank better at the search engines?

• Two parts:– On-page Optimization– Off-page Optimization

SEO is just one piece of the puzzle.

Flickr photo credit: myklroventrine

• Attraction

• Retention

• Conversion

• Measurement

Flickr photo credit: Taz-Voll

• Rank better

• Rank better

• Drive more traffic

• Rank better

• Drive more traffic

• Sell more products/services

• More email signups

• More contact form leads

• More conversions

What Google thinks I’m looking for

Google AdWords

News results

Applicable websites

Video results

Suggested/Related searches

Local results

Wikipedia/Dictionary/Encyclopedia results

Image results

SEO is all about balance.

Flickr photo credit: mikebaird

• Code/HTML

• Is it intuitive?– Usability– Information Architecture (Navigation)

NO.

YES.

• Code/HTML

• Is it intuitive?– Usability– Information Architecture (Navigation)

• Keywords on the page

Example:I own a small pet shop in Portland,

ME…

Are my customers searching for…

• Keyword Research– Pet store Portland, or– Dog supplies Maine?

• Ask yourself:– Products/services– Customer needs/problems– Actual/perceived benefits– Features– Competition

Google AdWords Keyword Tool

Find the keywords in the rough.

Flickr photo credit: prakhar

Wordtracker Questions

Google Insights

Google Insights

Google Insights

• Title• Domain/URLs• Navigation• Search engine (or Meta-)

Description• Header(s)• Links• Copy

• Incoming links• Local Search• Social Media– Social profiles– Video– Images

WebsiteY.com

• Directory listings (DMOZ, Business.com, Yahoo directory)

• “Courting” bloggers/webmasters

• Directory listings (DMOZ, Business.com, Yahoo directory)

• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums

• Directory listings (DMOZ, Business.com, Yahoo directory)

• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums

• Acquiring traffic• Increasing audience/exposure• Sharing links• Promotion for a new website• Lead generation

• Do a keyword analysis and find out what your audience is searching for

• Fill out your profiles as completely as possible– Avatar (Photo)– Website– Phone number– Address– Description– “Extras” – blog feed, other social profiles,

etc.

It’s great when you rank well for your most sought-after keyword…

…but at the end of the day, the reason we do SEO is to make more conversions.

Nicki Hicksnicki@flyte.biz

http://flyte.bizhttp://www.maine-seo.com

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