internet marketing proposal & seo/search engine rank report

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ONLINE MARKETING ANALYSIS & PROPOSAL www.kjproweb.com Marketing Report & Proposal Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 1 October 1, 2012 Kevin D. James, MBA Marketing Consultant Google Engage Ad Agency Certified Google AdWords Individual Yahoo Search Ambassador CLIENT NAME: K-1 Global Holdings, LTD. ANALYSIS PERIOD: 23 September 2012 through 29 September 2012 SEARCH ENGINES: Google, Yahoo, MSN Bing, AOL and Alexa WEBSITE URL: www.k-1.tv OBJECTIVE Increase the global search engine visibility and rank prominence of K-1. The end result of our proposed work achieves several critical marketing objectives. (1) Brand equity is established and maintained (2) Online reputation management goals are attained (3) New and current K-1 fans are acquired and managed via a secure online database (4) Fan base growth is realized through effective use of multi-lingual social media networking tools (5) Website visitors will be able to purchase and view K-1 events without being diverted from the corporate site (5) Merchandise, including that of K-1 signed fighters can be sold via a company controlled online store (6) Corporate sponsors and their promotional items can be accessed from within the K-1 website (7) Prospective corporate sponsors, martial arts gyms, schools and fight managers can join the *K-1 Family (6) Multiple revenue streams can be created through effective use of each of the aforementioned. RESOURCE DATA & TOOLS In conducting and compiling this SEO report several tools were used: Google Analytics , BING Webmaster Tools , SEOQuake.com , Alexa.com , SEOmoz.org , SEMRush , Yahoo Web Analytics , SEO Book , WebsiteGrader , WebPosition Reporter , Mo Group (a multi- lingual website promotion resource), SpyFu.com , iWebtool and the Microsoft SEO Tool-kit .

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ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 1

October 1, 2012 Kevin D. James, MBA

Marketing Consultant

Google Engage Ad Agency

Certified Google AdWords Individual

Yahoo Search Ambassador

CLIENT NAME: K-1 Global Holdings, LTD.

ANALYSIS PERIOD: 23 September 2012 through 29 September 2012

SEARCH ENGINES: Google, Yahoo, MSN Bing, AOL and Alexa

WEBSITE URL: www.k-1.tv

OBJECTIVE

Increase the global search engine visibility and rank prominence of K-1. The end result of our proposed work achieves several critical

marketing objectives. (1) Brand equity is established and maintained (2) Online reputation management goals are attained (3) New

and current K-1 fans are acquired and managed via a secure online database (4) Fan base growth is realized through effective use of

multi-lingual social media networking tools (5) Website visitors will be able to purchase and view K-1 events without being diverted

from the corporate site (5) Merchandise, including that of K-1 signed fighters can be sold via a company controlled online store (6)

Corporate sponsors and their promotional items can be accessed from within the K-1 website (7) Prospective corporate sponsors,

martial arts gyms, schools and fight managers can join the *K-1 Family (6) Multiple revenue streams can be created through effective

use of each of the aforementioned.

RESOURCE DATA & TOOLS

In conducting and compiling this SEO report several tools were used: Google Analytics, BING Webmaster Tools, SEOQuake.com,

Alexa.com, SEOmoz.org, SEMRush, Yahoo Web Analytics, SEO Book, WebsiteGrader, WebPosition Reporter, Mo Group (a multi-

lingual website promotion resource), SpyFu.com, iWebtool and the Microsoft SEO Tool-kit.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 2

CURRENT STATUS Overall SEO grade: Poor

A detailed report has been provided showing how the K-1.tv site currently ranks on the major search engines in the Americas (north

and south), Brazil, Canada, the Caribbean Islands, Australia, New Zealand, Europe, South Africa, and Indonesia. Our report features

an analysis of where K-1’s current web traffic is coming from. This data provides us with a base line. With this base line, we’ll be able

to view and track tangible results that implementing an SEO and Internet marketing campaign will produce over time.

REPORTING METHODOLOGIES

Using several professional SEO tools, our team conducted a detailed analysis of the URLs referenced below. We evaluated sixteen

(16) On-Page and Off-Page components of the website, competitive intelligence data, analytics, pay-per-click (PPC) campaigns,

geographic and local search engine ranking data.

We analyzed the following URL domains: www.k-21.tv // www.facebook.com/K1GlobalTV.ENG //

https://twitter.com/K1GlobalUSA // http://www.ustream.tv/channel/k-1globaltv

Search engines analytics and ranking reports were acquired from; Google, Yahoo, MSN Bing, Alexa and AOL.

Our report identifies the pages of your website are currently indexed in these major search engines.

The report highlights your site rank in contrast to leading competitors.

Analysis of your web server log files to determine where past and current traffic is coming from.

Kevin James has devised strategies to significantly boost global and organic local search traffic and overall ranking in the search

engines. By implementing the changes proposed by Kevin James, K-1 Global will realize a significant boost in site visitors and

conversions.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 3

Current SEO Status Competitive Intelligence Analysis Page Rank Analysis Keyword Density Analysis Anchor Tags Organic SEO Promotion VSEO

Poor:

98.6% of all site

visitors are a result of

a direct online search

using the company

name.

Misspelling, no

header code, no

keywords, no multi-

lingual content or

translation tools, no

brand equity.

Page Bounce Rate:

28%

Time On Page:

.56sec

New Visitors: 0

250 martial arts and kickboxing

related websites outrank k-1, yet

feature K-1 fighters, rules and other

content in their site.

www.youtube.com

www.wikipedia.com

www.bloodyelbow.com

www.feg-jp.com

www.k-1fightclub.com

www.lenovo.com

www.facebook.com

www.fansofk1.com

www.liverkick.com

www.sherdog.net

www.k-1speed.com

www.allthebestfights.com

www.badrhariboxer.com

Failure:

Not visible on the

major search engines

when performing an

“organic keyword

search” using

relevant keywords or

when searching for

K-1 fighters.

Failure:

No keywords content is

found in the header code at

all.

Not Found On Any of the

First Three Pages of a

Search Results Listing:

K1 (not found on Google’s

first three pages when

performing a search)

Failure:

No anchor tags

found

anywhere on

the entire

website.

Anchor tags

one of the

most important

html tags in

terms of SEO.

The anchor

text used under

the <a> tag

will dictate

Page Rank.

Failure:

The K-1 website is very

difficult to find when

performing an organic

search

The K-1 website has

virtually no common

SEO strategies integrated

into the website.

K-1 has not invested in

any form of SEO, social

media or online

marketing.

Weak:

Video

content

featuring

K-1

fighters is

accessible

via

YouTube.

Videos

integrated

into the

website

are not

optimized.

Pay-Per-Click Internal/External Links Meta-tags Custom 404 Page Blogs Press Releases Social Media

None Poor:

No backlinks Poor:

Title tag is 35

characters. Should

be 67 minimum.

Failure:

None

None A few recent articles

were found, but they

were not optimized.

Facebook and Twitter,

but not optimized or

professionally

developed with

capture management

tools.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 4

SEO PAGE RANK ANALYSIS

When performing an online search of the name “K-1” using Google (USA), Yahoo (USA) and BING (USA), the company name

appears prominently listed in 3rd

place of the front page. However, if a web surfer fails to properly spell the company, the search will

not produce the desired result. Subsequently, the name K-1 will fall a distance 54,681 up to 376,908 pages behind other websites that

feature K-1 content.

SOLUTION: The following domain names are available and should be purchased immediately:

www.k-1usa.org www.k1usa.org www.k-1.mobi

www.k1asia.org www.k-1.co.nz www.k-1.co.nl

www.k-1uk.com www.k1uk.com www.k-1.dk

www.k-1.co.uk www.k-1.co.za www.k-1.co

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 5

ORGANIC KEYWORD SEARCH RESULTS

Between May 21, 2012 and August 13, 2012, the K-1.tv website received between zero and 3,600 site visitors. However,

approximately 768,334,000 million worldwide searches were conducted for K-1 related content.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 6

DOMAIN NAME SEARCH RESULTS

As reflected in the pie chart, two-thirds of all Internet users looking for K-1 information perform an “organic search” of the company

name. (See blue highlights in pie chart). In 99% percent of all search results the webuser discovers a YouTube page, Wikipedia

information or a competitor’s website instead of www.k-1.tv .

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 7

UK ORGANIC SEARCH RESULTS

This report illustrates organic “keywords” used in a UK-based search engine to locate the K-1 website or events. The most popular

keywords used by Internet surfers in the UK region are:

(1) k-1 world grand prix

(2) k-1 fighting

(3) Anderson Braddock Silva

(4) Grand Prix schedule

(5) k-1 pg

(6) k-1 fighting.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 8

COMPETITIVE INTELLIGENCE DATA

The chart shown above reflects the top performing online competitors of K-1.tv.

Each of these ten (10) websites has achieved a more prominent search result listing than the K-1.tv website. However, this trend can

easily be reversed through proper implementation of search engine optimization (SEO) and online marketing strategies presented in

this proposal.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 9

ONLINE MARKETING OBJECTIVES

This unsolicited marketing proposal that if implemented, will accomplish several important short and long term marketing objectives;

1) Establish and Reinforce Brand Equity

2) Implement an Effective Reputation Management Campaign

3) Rebuild the Company’s Online Reputation

3) Acquire, Engage and Manage a Multi-lingual Fan base

4) Capture Website Visitor Data for Marketing Purposes

5) Convert Site Visitors into K-1 Customers or Family Members

6) Effectively Use Social Media Tools to Expand the Fan base

OVERVIEW OF PROPOSED SERVICES

1) Redesign of the existing K-1 website and acquire of additional URL domains

2) Benchmark current status on the search engines

3) Competitive analysis for the main keywords

4) Keyword research and keyword density analysis

5) Inclusion of Backlinks and Anchor Text Analysis

6) Link Development Campaign

7) Search Term and Phrase Combination w/Integration into the website

8) Manual submission of website to major search engines

9) Monitoring and maintaining search engine placement

10) Analysis and recommendations to create a Link Development Campaign

11) Recommendations for ongoing content creation and updates

*The above proposed services will be provided by directly by Kevin James and National Positions, Inc.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 10

BREAKDOWN OF PROPOSED TASKS The following table is a breakdown of proposed tasks, to be completed in the order shown below.

Task Hours Description of Work Competitive Intelligence Analysis

16 Analyze your top five (5) competitors to identify what keywords are used to

rank high in the search engines. Work includes competitive link analysis to

identify valuable major sites that link to your competitors.

Keyword Research and Analysis

8 Generate targeted keyword phrases for every page of your website. Include a

report of estimated search volume per keyword phrase.

Keyword Density Analysis

Current Status: Poor

Keyword 1 / Count 1 / Density 16.6

3 Evaluate and analyze keyword density on company URL.

Purpose and Objective: Keyword density is the percentage of times a keyword

or phrases appears on a web page compared to the total number of words on

the page.

In the context of search engine optimization, keyword density is a factor used

by major search engines to determine whether a web page is relevant to a

specified keyword or keyword phrase.

It is important for your main keywords to have the correct keyword density to

rank well in Search Engines.

Backlink Anchor Text Analysis

5

Backlinks are external links that are directed towards your website. Also

known as “Inbound links” (IBL's). The number of backlinks pointing back to

your site is an indication of the popularity or importance of your website.

Search engines look for and give credit to websites that have a high number of

quality backlinks. Blogs, press releases, articles and forums are excellent link

sources.

Initial Analysis to Create a Link

2

Create a strategy to develop inbound links to the www.k-1.tv site.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 11

Development Campaign

Search Term and Phrase Combinations

16 Identification and assessment of search terms and phrases used to identify

services offer by your company. We generate up to 150 possible combinations

of search phrases relevant to services offered by your company. These

keywords and phrases offer new ways to promote your website online

Site Wide On-page Optimization of each

Page

12 Recommend modifications to all main pages of website, to ensure that

keywords are used properly in the content.

Manual Submission of Site to Major

Search Engines

24 Manual submission to all major search engines. Including recommendations

and instructions for paid submission to specific sites.

Monitor and Maintain SEO Campaign ongoing Utilize tracking software on your website to analyze traffic over a period of

time. Includes continuous tracking and recommended modifications in web

pages.

THE VALUE SEARCH ENGINE OPTIMIZATION The value proposition in executing an SEO campaign is ---- a company acquires a consistent increase in new website visitor traffic.

Search engine optimization is the single most effective method to attract targeted traffic for your company website. There is countless

number of ways to generate traffic, but often times the visitors are not targeted, and thus end up viewing your site but not converting

to customers. It’s important to create targeted traffic for your site.

By implementing the recommendations presented in this SEO proposal, your website’s pages will attract visitors who are searching on

specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the

content.

The benefits of properly optimizing a website will not be immediate. It will take six to eight weeks for your site to rank well in the

major search engines. This is why we include a Monitoring and Maintenance Plan in the proposal. Even though there is some initial

one-time work for SEO, there are still ongoing SEO tasks that need to be maintained. If you invest in the initial SEO tasks now, but

fail to maintain your presence on the major search engines, then your investment is a waste of your valuable time and money.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 12

SEO REPORT CONTENT Validation Report

By having a valid web site in terms being compliant to web standards, you can rest assured that your site will be more accessible, will

look very similar across different browsers and operating systems, and ultimately be easier for web spiders to crawl.

Link Validation

A full report of which dead links were found and where to find them is included.

Custom 404 Page

Custom 404 Pages are a must to maintain visitors on your site. We provide a method to create a custom 404 page if the customer does

not have it in place.

No-follow Candidates

In order to have granular control on what gets indexed and what does not, it is usually recommended to use the no-follow attribute.

We explain the procedure used to specify the web crawlers how to index or skip indexing on desired pages.

CSS Validation

We identify potential CSS problems. Invalid CSS may break the design of a web site. A detailed table is provided. It displays the

errors, the file where it can be found as well as the line on the code.

HTML Validation

Certain types of validation violations can affect a web site’s SEO rankings. We carefully examine your site and determine any HTML

validation error it may have. A detailed table with the errors, as well as a description of the errors and where in the code is located.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 13

PAGE ANALYSIS

Meta Description Tag Analysis

Undefined Description tags will not lure customers into the website. We identify these issues and recommend on best practices to

follow.

Page Title Tag Analysis

The naming of documents from a website using the title tag is one of the most important aspects for ranking higher than others in the

results. We identify the correct use and make suggestions that will benefit visibility.

<H1> Tags

H1 tags should contain content that concisely summarizes the requested document and should also contain relevant keywords. We

look for <H1> tags on your code and make suggestions of the content that should be used. We also report if we cannot find any <H1>

tags.

Anchor Text

Descriptive text needs to be used when linking within the pages of a web site. A small report shows all of text used in anchors in all

elements, as well as suggested methods to take full advantage of this feature.

Image Alt Text

Optimizing images for search engine increases your chances of ranking in Google Image Search and generates an alternate source of

traffic to your website. We analyze most of the images in order to determine the proper use of the Alt Text property.

URL Analysis

Web site hierarchy is examined, and if necessary, recommendations are given for best practices. This includes number of

subdirectories as well as complexity of URLs using dynamic parameters.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 14

BUILDING ONLINE BRAND EQUITY

‘Your brand is what you are, in a business sense. Branding is all about how your customers perceive your

organization and connect your name to a product.’

Branding is all about developing and controlling the perception of who you are in the mind of your audience. Branding involves much

more than producing a really cool logo or slogan.

Effective brand equity management is the ability to impart a belief system connected with your name, reinforce it through repetitive

marketing, and ultimately influence buying decisions.

When we think of corporations such as Coca Cola, Apple, Honda or Levis, our mind immediately begins to make a connection

between that brand and a product. This is the essence of branding.

After meticulous research of the K-1 Global website, performing online searches of the company name, exploring relevant

keyword and key phrase searches using multiple search engines, it’s clear that K-1 Global needs a well thought out online

marketing strategy.

Building your “brand” is all about connecting the masses to a product or ideal through effective use of a corporate name. Effective

branding produces a perception in the mind of your customer that the company brand (K-1) and only that organization capable of

connecting them to the product they want to purchase. In other words, the brand and the product they want are one-and-the-same.

The K-1 Global marketing team needs to know how to control what customers think and believe when they see, hear or read the

company name. The desire end result is to influences purchase decisions both in the short and long term.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 15

How Do We Establish Brand Equity?

We have to rebuild the image and reputation of the organization through both online and offline marketing.

Carefully written content must be used repetitively and consistently in all new published works.

Consistency in the marketing message is of utmost importance. It’s critical, because without it consistency in promoting your brand

your fail to actually produce the brand. No matter how loyal your investors, no matter how well-known the fighters, without building

trust and confidence in the K-1 brand the organization remains susceptible to the competition.

Here are specific tasks that need to be performed to establish brand equity.

a. Produce well written content the accurately describes K-1 and the organization behind it. (I’ve provided an excellent

working example below). The current website features the history of K-1 and previous events, but fails to describe who and

what you are.

b. Consistently reinforce the brand into the mind of your audience in all marketing material.

c. The new K-1 Global needs to be consistent about its image and the way it’s projected online and offline.

d. Fans of K-1 do not need constant reminders of previous struggles and challenges. The undisputed fact is K-1 is perceived as

more than an organization. Competitors acknowledge using K-1 rules and aspire to be like or dominate K-1. All online

negative chatter needs to be offset by new press releases, positive articles, blogs, wiki’s and other content.

f. Athletes involved in K-1 must produce a company approved website and engage current and prospective fans via social

media.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 16

Articulate the Brand (Sample Content Shown)

The K-1

In the sport of full-contact kickboxing, the K-1 is internationally recognized as the premier fight venue for the world’s top

ranked stand-up martial arts fighters. Only the best-of-the best are invited to compete in K-1.

Capacity crowds pack into coliseums and auditoriums to watch non-stop, electrifying martial arts action as elite fighters from

all over the world compete for the prestigious K-1 championship belt and up to $1,000,000 million in prize money.

K-1 Global

K-1 is a term used to represent the competitive sport. The organization responsible for promoting the official events is K-1

Global based in Tokyo, Japan.

Acceptance into the K-1 organization is the ultimate dream of every full contact fighter. K-1 rules of competition, its broad

acceptance and popularity has led to gyms and schools us term K-1 to represent their fighting style or method.

Popularity of K-1

Without a doubt, K-1 is one of the fastest growing forms of sport entertainment in the world. There are an estimated 100 million fans

of American football and boxing. Yet, over 250 million practicing martial artists can be found in every nation of the world. In fact, in

the USA alone, one-out-of-every four children between the ages of 8 and 14 have participated in a youth martial arts program.

The K-1 and sport martial arts fan base overshadows that of boxing and wrestling combined. This represents tremendous marketing

opportunities for multi-national corporations who sponsor K-1 events.

{END OF SAMPLE CONTENT}

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 17

FAN BASE ACQUISITION

The current K-1 Global website does not provide opportunities for fans, martial art schools, fight managers and general consumers to

effectively engage with the company. In fact, the product purchase page is written in Japanese.

How Do We Expand the Fan Base?

1) Kevin James proposes that we re-design the website to with the aim of building brand equity, capturing site visitor data

(martial art schools, coaches, athletes, managers and prospective corporate sponsors) and selling merchandise.

2) The website must also showcase career opportunities, (whether genuine or idealist) and the site must allow the purchase

of tickets, sponsor merchandise, raffles, a give-away, media downloads and general merchandise.

3) Site visitors must be able to purchase event tickets or merchandise from virtually easy page.

4) Though outside hyperlinks a website visitor should be able to find a K-1 affiliated gym, visit a corporate sponsor,

redeem a coupon, a gift certificate and submit suggestions.

5) The website redevelopment work will include up to 26 language translation tools easily assessable from the home page.

6) Interactive social media tools and streaming video feeds must be integrated into the on the website. This way a site

visitor will not be diverted away from the K-1 Global site just to watch a video or connect with Twitter or Facebook.

7) There will be a K-1 Family Network blog, media library, a multi-lingual store, all fully optimized and search engine

friendly.

8) Powerful email marketing campaigns can be developed, launched and managed for less than $200 US per month. We

offer software that lets you send out over 150,000 up to 2 million full color emails every month. All correspondence

can be tracked and managed online.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 18

WEBSITE REDESIGN

Kevin James proposes building an interactive website very similar to www.nba.com or www.cocacola.com --- with the

exception that the new K-1 site will feature dynamic language translation tools, currency conversion, allow embedded social

media interaction and host a user-friendly online store.

For the purpose of this proposal, we have provided a high-level detail of the project and functionality of the platform. Once the project

has been approved based on the scope of work as listed, we will develop an internal cohesive development project plan using Project

Intelligence Discovery.

This process includes client collaboration to develop final scope of work to being production. Please note, depending on the outcome,

prices may slightly differ based on feedback from you as our client.

Domain Name URL: www.k-1.tv (additional URL domains were recommended on page 4 of this proposal)

Based on desired functionality, we have selected Key Components and Administration Tools as shown below to

ensure your new website is a success.

Key Components and Features:

- Content Management System

- Affiliate Data Management

- Administration Tool Kit & Components:

- Reporting (Google Analytics)

- Statistics via web hosting

- Admin Interface

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 19

Design Process

Kevin James proposes a Web 2.0 site design style, at least 985 pixels wide with a fluid header/footer style. Our application

design methodologies break the development process down into specific phases. Below are our standard site design phases.

PHASE 1 SITE DESCRIPTION & TASKS

Requirements Determine the requirements for the projects and clarify technical aspects of the Scope of Work.

Conceptual Design Identify and select a Design Model, underlying network, tools and applications to support the project.

Logical Design Design in general terms how the applications will operate.

Physical Design Design in specific terms how the website and applications will be constructed and interface.

Construction Construct the website and application(s).

Usability Testing Test the usability of the user interface and website.

Site Application Overview

Kevin James’ site development team will produce a customized corporate website using an Open Source framework,

specifically Joomla® for end-user ease of use. The application will provide site administrators, managers and editors with

complete control over entire the website.

Additionally, Kevin James will provide high-quality cross-browser compatible, W3C Valid XHTML / CSS Markup. Advance

markup options are available.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 20

Key Features

The Gantry framework is packed with many amazing features that enable the rapid development of feature-rich designs with a

minimum amount of effort. We've also gone to great lengths to enhance the standard Joomla administration user interface to make

configuring a Gantry-powered template easier than ever before. Check out a sampling of the features Gantry brings to the table:

960 Grid System (http://960.gs) for simple consistent layout. 12 and 16 column support

Per-menu control over all Gantry functionality

Ability to save/remove custom presets

Built-in AJAX Support

iPhone and iPod Touch mobile auto-theme support

Built-in Gantry RokGZipper to compress and combine Gantry JS and CSS files

Cleaner more understandable index.php. All the complicated bits are handled for you in the Gantry core.

Flexibility to configure up to 6 modules in row position.

65 base module positions in the Gantry core. These can be easily extended to add more

36 possible combinations for the layout of the mainbody/sidebars alone!

Flexibility to configure different grid-size layouts based on number of published modules. You are not forced to use the same

grid layout for every page

12 built-in Gantry Features like Logo, font-sizer, to-top smooth slider. Easily create your own to add more functionality with

little coding required.

Ability to force module display and 'blank' module positions for advanced module placement ability.

Stunning new Admin interface providing better usability and control.

Unique Layout controls allow you to configure your layout without having to do math or ever create a 'broken' layout.

Layout controls provide visual representation of your front-end layout for simple and intuitive customization.

Gantry is XML driven, adding another row of completely flexible module positions is as simple as editing one XML file.

New flexible parameter system allows loading preset theme attributes and modifying for a custom design. Also support session

and cookie level overriding for development.

New standard typography and Joomla core elements styling

New advanced caching system makes using Gantry really fast!

All configuration state is stored in params.ini and cached for speed.

Optimized codebase with speed, size, and reuse core tenants of the framework design

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 21

Developer Server Requirements Kevin James’ site development team will create and host the website using the following tools and platforms:

Browsers:

- Microsoft Internet Explorer 7, 8 and 9, Mozilla Fire Fox, Opera, Apple Safari and Google Chrome

- Mozilla for FreeBSD/Linux, HTML5, Mobile compatibility

- JavaScript and Cookies should be enabled for backend pages

- Screen resolution: 1024x768 or above

Server:

- Apache 1.3, Apache 2.0 or Apache 2.2 with the following modules:

mod_userdir, mod_rewrite (for the Clean URLs feature), mod_expires and

mod_gzip/mod_deflate

- Over 500MB of database space for large stores

- Ability to run scheduled jobs (crontab)

- Valid SSL certificate for HTTPS pages (Google Checkout accepts SSL

certificates from a limited list of Certificate Authorities only)

- Open 80, 443 and 1129 ports (payment and shipping modules may

require other ports to be open)

- Enabled loop-back connections to localhost

- Domain names will be correctly resolved to IP addresses

Internet (on the system level and via "gethostbyaddr()" and "gethostbyname()" PHP-functions)

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 22

MySQL:

- Allowed privileges: select_priv, insert_priv, update_priv, delete_priv, lock_tables_priv and index_priv

- Unlimited max_questions, max_updates, max_queries_per_hour and max_user_connections

- Wait_timeout no less than 7200.

- using open source framework and other technology such as Joomla for end user ease of use.

The application will provide the administrator with complete control over entire the website. Additionally, Pro Web

Solutions will provide high-quality cross-browser compatible W3C Valid XHTML / CSS Markup. Advance markup options

are available.

Timeline for Delivery

Based on our current production schedule, Kevin James will design and develop the platform site within 45 business days (not

including official holidays and weekends) from the date of the signed contract and initial receipt of deposit.

At that time, a more detailed breakdown of activities, such as client reviews and approvals, will be provided.

High Level Site Map | Web Site Structural Recommendations:

Shown below is our proposed site navigation concept which the consumer will see at the top and/or embedded within the design of the

site. This navigation generally remains visible through-out the entire web site.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 23

Site Construction & Layout

Home Page

o Social Media Links (LinkedIn, Twitter, Google+)

About K-1

o Description

o History of K-1

o Fight Rules

o K-1 Legends

o Executive Profiles

Media

o Press Releases (PDF docs)

o Video (Embedded)

o E-Catalog (downloadable media kit or product slicks)

Products (Up to 15 individual pages)

o E-Catalog (downloadable media kit or product slicks)

Events

o Calendar

o Get Tickets

o Where to Watch

o View Online Now

o Archive Broadcast (*Paid Subscription)

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 24

Join the K-1 Community

o Prospective Fighter Application

o Fighter Database

o Current Roster of Fighters

o K-1 VIP Members

o Find a K-1 Gym

o Coaches and Managers Corner

K-1 Blog (links to articles and sports news)

Online Store

Contact K-1

o (Includes a Google Map)

Approved User Login

Site Footer

o Copyright Notice

o Terms of Use

o Privacy Policy /

Site Map

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All together there would be eleven (11) main pages of the site and up to 10 additional sub-pages or menus within the main pages.

Collectively, this would be a twenty-one (21) page website. *The online store is not included.

ONLINE MARKETING ANALYSIS & PROPOSAL

www.kjproweb.com

Marketing Report & Proposal – Prepared Exclusive for K-1 Global Holdings, LTD. ---- PROPRIETARY AND CONFIDENTIAL 25

Price Quote

Project Cost (Estimate) $45,500.00

Discounts Applied: (-$16,500.00)

Project Grand Total:

$28,000.00

Deposit Required to Commence Work: ($14,000.00)

Milestone 1 Payment (after 30 days): $4,000.00

Milestone 2 w/SEO (after 60 days): $5,000.00

Final Payment (after month six): $5,000.00

Total Invoice Amount:

$14,000.00

MAKE ALL COMPANY CHECKS PAYABLE TO: KEVIN .D JAMES

PAYMENT IS DUE PRIOR TO STARTING DEVELOPMENT AND/OR PRODUCTION OF ASSIGNMENT.

IF YOU HAVE ANY QUESTIONS CONCERNING AN INVOICE, CONTACT BILLING AT: [email protected]

FINAL PAYMENT IS DUE PRIOR TO PROJECT LAUNCH OR RELEASE.

NOTE: THIS A SPECIAL PROPOSAL PRICE WITH “GROUPED DEVELOPMENT WORK” THAT MUST BE DEVELOPED

WITH THE COOPERATION OF THE K-1 MARKETING TEAM.

REMOVING ITEMS MAY CHANGE THE TOTAL PURCHASE PRICE. THIS PROPOSAL PRICE IS VALID FOR

THIRTY (30) BUSINESS DAYS FROM THE DATE OF DELIVERY.