seo 101: how to rank higher and sell more
DESCRIPTION
You've heard of SEO, you know that it's important. But why? And how can you make SEO work for your business?TRANSCRIPT
Nicki Hicks | flyte new media
• Search Engine Optimization
• What can you do to rank better at the search engines?
• Two parts:– On-page Optimization– Off-page Optimization
SEO is just one piece of the puzzle.
Flickr photo credit: myklroventrine
• Attraction
• Retention
• Conversion
• Measurement
Flickr photo credit: Taz-Voll
• Rank better
• Rank better
• Drive more traffic
• Rank better
• Drive more traffic
• Sell more products/services
• More email signups
• More contact form leads
• More conversions
What Google thinks I’m looking for
Google AdWords
News results
Applicable websites
Video results
Suggested/Related searches
Local results
Wikipedia/Dictionary/Encyclopedia results
Image results
SEO is all about balance.
Flickr photo credit: mikebaird
• Code/HTML
• Is it intuitive?– Usability– Information Architecture (Navigation)
NO.
YES.
• Code/HTML
• Is it intuitive?– Usability– Information Architecture (Navigation)
• Keywords on the page
Example:I own a small pet shop in Portland,
ME…
Are my customers searching for…
• Keyword Research– Pet store Portland, or– Dog supplies Maine?
• Ask yourself:– Products/services– Customer needs/problems– Actual/perceived benefits– Features– Competition
Google AdWords Keyword Tool
Find the keywords in the rough.
Flickr photo credit: prakhar
Wordtracker Questions
Google Insights
Google Insights
Google Insights
• Title• Domain/URLs• Navigation• Search engine (or Meta-)
Description• Header(s)• Links• Copy
• Incoming links• Local Search• Social Media– Social profiles– Video– Images
WebsiteY.com
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums
• Directory listings (DMOZ, Business.com, Yahoo directory)
• “Courting” bloggers/webmasters• Blogging• Guest blogging• Article marketing• Forums
• Acquiring traffic• Increasing audience/exposure• Sharing links• Promotion for a new website• Lead generation
• Do a keyword analysis and find out what your audience is searching for
• Fill out your profiles as completely as possible– Avatar (Photo)– Website– Phone number– Address– Description– “Extras” – blog feed, other social profiles,
etc.
It’s great when you rank well for your most sought-after keyword…
…but at the end of the day, the reason we do SEO is to make more conversions.
Nicki [email protected]
http://flyte.bizhttp://www.maine-seo.com
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