Page Rank & SEODTC356 October 22, 2013

TL:DR❖ design for humans first!

❖ (usability)

❖ Second, take the time to design for machine usability (SEO)

❖ make it easy for search engines to direct the right users to your site.

Many Considerations ❖ Number of times keywords appear

❖ Locations of keywords

❖ synonyms of keywords

❖ Page rank

❖ “freshness” How recently page was updated

❖ Does it look like spam or SEO cheats?

Unique, Accurate Page Titles

❖ Beware of templates and cut/paste design

❖ These are great techniques, but don’t be careless or sloppy

❖ Accurate

❖ Unique

❖ brief

Descriptions & Snippets❖ when talking about your web page and

search ranking, Control is a good thing. (authority)

❖ Example of an auto-snippet (cmdc home page)

❖ meta-description tag gives you more control over your snippet text

URLs & Bread Crumbs❖ Make your site’s folder structure work

for your users

❖ This may mean some clean up

❖ Folders on web servers act like 1st order systems

❖ files are only in one place

Web Sites = 1st Order❖ Google says provide only one way to

find things

❖ This is not a technological limitiation

❖ Anti black hat seo measure

What about 3rd Order?❖ Microdata, micro formats, Schema.org

❖ coming soon!

❖ There are techniques we can use

❖ Linked data

❖ semantic web

❖ For now:

❖ “Make your site easy to navigate”

Special Search Commands