rock the bulb - green gamification - manu melwin joy

Rock the BulbGreen Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Rock the Bulb• Rock the Bulb, by

Washington State’s Puget

Sound Energy (PSE), was a

multi-event campaign that

ran from July through

October of 2009 (Puget

Sound Energy 2009).

Rock the Bulb• During the four months of

the campaign, PSE held 16

weekend events featuring a

free light bulb exchange

and energy education.

Rock the Bulb• These events were held at

local hardware stores where

PSE’s residential electric

customers could exchange

up to 10 incandescent bulbs

for CFLs .

Rock the Bulb• PSE also used Rock the Bulb as a

data-collection opportunity.

Customers receiving CFLs were

required to give PSE employees

their address and utility account

number; this allowed PSE to

track the impact of the CFLs on

the household’s energy savings .

Rock the Bulb• The second major part of the

campaign was a contest

called Be an Energy Rock

Star, in which PSE customers

competed to reduce their

household energy use during

the month of October.

Rock the Bulb• The winning family received

a $7,500 Lowe’s gift card for

reducing its consumption

by 94%, beating the runner-

up by 8%.

Rock the Bulb• The winners’ actions were probably

too austere for long-term

sustainability: they included

unplugging all but the most essential

appliances, using solar flashlights

inside their darkened home, and

cooking outside. Still, these

draconian measures captured media

attention.