rock the bulb - green gamification - manu melwin joy

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Rock the Bulb Green Gamification

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Page 1: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the BulbGreen Gamification

Page 2: Rock the bulb - Green Gamification - Manu Melwin Joy

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – [email protected]

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Page 3: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• Rock the Bulb, by

Washington State’s Puget

Sound Energy (PSE), was a

multi-event campaign that

ran from July through

October of 2009 (Puget

Sound Energy 2009).

Page 4: Rock the bulb - Green Gamification - Manu Melwin Joy
Page 5: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• During the four months of

the campaign, PSE held 16

weekend events featuring a

free light bulb exchange

and energy education.

Page 6: Rock the bulb - Green Gamification - Manu Melwin Joy
Page 7: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• These events were held at

local hardware stores where

PSE’s residential electric

customers could exchange

up to 10 incandescent bulbs

for CFLs .

Page 8: Rock the bulb - Green Gamification - Manu Melwin Joy
Page 9: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• PSE also used Rock the Bulb as a

data-collection opportunity.

Customers receiving CFLs were

required to give PSE employees

their address and utility account

number; this allowed PSE to

track the impact of the CFLs on

the household’s energy savings .

Page 10: Rock the bulb - Green Gamification - Manu Melwin Joy
Page 11: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• The second major part of the

campaign was a contest

called Be an Energy Rock

Star, in which PSE customers

competed to reduce their

household energy use during

the month of October.

Page 12: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• The winning family received

a $7,500 Lowe’s gift card for

reducing its consumption

by 94%, beating the runner-

up by 8%.

Page 13: Rock the bulb - Green Gamification - Manu Melwin Joy

Rock the Bulb• The winners’ actions were probably

too austere for long-term

sustainability: they included

unplugging all but the most essential

appliances, using solar flashlights

inside their darkened home, and

cooking outside. Still, these

draconian measures captured media

attention.

Page 14: Rock the bulb - Green Gamification - Manu Melwin Joy