photography for social media
Post on 30-Jul-2015
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What is social media?
Websites and applications that enable users to create and
share content or to participate in social networking.
What we will cover today Your Campaign - what do you want to achieve and why?
Audience - who do you want to engage with?
Platforms - including Facebook, Twitter & Instagram
Engagement - scheduling, best times to post, examples of brilliant content
Photography - getting a variety of shots, editing, text overlays using apps
Storytelling - creating a coherent story for your tribe to follow & share
Calls to action - how to provoke reactions and start conversations
Which social media accounts do you love? Write down your top
3 Why do you like
them?
You have 5 minutes
Then we will each share 1 with the group
Your campaign What do you want to achieve?
Why?
Themes you can use: Olympic legacy
Volunteering
Sports leadership
#ThisGirlCan
Work in pairs
You have 5 minutes
Your audienceHow do you define your tribe?
• Geography• Age• Gender• Interests & hobbies• Lifestyle
Draw a portrait of the typical person in your tribe
You have 5 minutes
PlatformsWhat you post and how you post it varies across Facebook, Twitter and Instagram
Twit
ter • Wide photos
• Text limit• Hashtags• Trends• Tagging• TV show live• Good for
B2B• Crowded
space
Face
book • Standard
photos• Videos• Tagging• Personal
space• Posting 1 or
2 times a day
Inst
ag
ram • Square
photos• Short videos• Hashtags• Tagging• Short media
lifespan
Brainstorm
Tools to schedule posts:Hootsuite (Hootsuite university on Youtube)https://bufferapp.com
Engagement
Increasing engagement: Surprising Funny Ask questions Behind the scenes
content User generated content Competitions
How to tap into new audiences: Popular hashtags TV features Build relationships with
influencers Ask your audience to share
with their networks
This girl can
https://twitter.com/thisgirlcanuk/status/568515395608395776
https://www.facebook.com/NikeRunningUK/photos/a.161053010613609.44454.158220744230169/913773188674917/?type=1&theater
https://www.facebook.com/nike/photos/a.440612488444.242105.15087023444/10152779853208445/?type=1&theater
Why images? blo
g.kissm
etrics.co
m/m
ore
-likes-o
n-fa
ceb
ook
/?wid
e=
1
Photo challengeShots to try:
Close up Surprising Behind the scenes Low angle Movement
Themes:
Olympic legacy
Volunteering
Sports leadership
#ThisGirlCan
Don’t forget #proud2be
You have 15 minutes to take
your photos
Prize for
the
best photo
How could we use storytelling?• Pre or post event interviews
• Using statistics like the ones in the LYG infographic
• Ask participants why they love their chosen sport
• Share failures and successes
• Share tips and advice
Calls to action
Useful Interesting
SurpriseInform
Celebrate Inspire
Delight
Giggle
Belong
Choose 3 words from above and create a tweet to get each of these reactions from your audience
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