visual impact: photography and video for websites, social media and more
DESCRIPTION
Given to the U-M DSA Professional Development Conference, Feb. 2012TRANSCRIPT
Visual Impact:
Photography and Video for Websites, Social Media, and More Photo: Kristin Kurzawa
Or why pictures matter, really matter.
Everyone knows when they see a terrible picture-
But what goes into makinga terrific image?
Color
Composition
Clarity
Photo: Kristin Kurzawa
Rule of Thirds:
9 Equal Boxes4 Intersecting Points2 Horizontal Lines2 Vertical Lines
Photo: Kristin Kurzawa
Tools:
•Digital Cameras•Camera phones•Video Cameras
Editing tools:
•Adobe Photoshop•Photoshop Elements•Adobe Lightroom•Instagram and other mobile applications
Start with the best- high resolution images (200-300dpi)
This will leave you with great looking images for uploading- which only need to be 72-100dpi for the internet!
Videos are great for: •Interviews•Recording events •Teaching skills•Bringing action to pages
Try: •YouTube•Vimeo
Be sure to close-caption your videos!
The 5 questions to ask when deciding which image to use-
Who?Try portraits, drawings, video
When? Try images depicting time passing
Where?Try maps, landscape images, street photography
How? Try charts and infomatics
Why? Try video interviews, before-and-after photos, or charts
Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa
Copyright 101
If you didn’t make it…..don’t take it.
If you take it...get permission first and give the image maker credit.
According to the American Intellectual Property Law Association's (AIPLA) survey of the costs associated with different types of intellectual-property law-related lawsuits...
the average copyright case costs $310,000 to litigate when there's less than $1 million at risk…
Source: The Fair Use Quandary: The anatomy of a copyright infringement disputeBy Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011
Get permission to photograph:
1.On campus
2.Students
3.Whenever it feels like the right thing to do!
Photo: Kristin Kurzawa
Model Release for Photography for For valuable consideration received, I grant __________________ and his/her legal representatives and assigns, the irrevocable and unrestricted right to use and publish photographs of me, or in which I may be included, for editorial, trade, educational, artistic, advertising, and any other purpose and in any manner and medium; and to alter and composite the same without restriction and without my inspection or approval. I hereby release Photographer and his/her legal representatives and assigns from all claims and liability relating to said photographs.
SIGNATURE
(SEAL) NAME
