smartphone photography in social mediasmartphone photography and social media oregon sna conference...

Smartphone Photography and Social Media Oregon SNA Conference

March 2015

Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

Oregon'SNA'Conference'~'March'2015''

•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((•  Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(•  2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(•  Facebook'

School'Meals'That'Rock''''

•  Twi@er'

@SchoolMealsRock'

•  Pinterest'

SchoolMealsThatRock'

•  Blog'

SchoolMealsThatRock.org'

•  Email'

[email protected]'

'

Dayle'Hayes,'MS,'RD'


Thank'YOU

Oregon'SNA'Conference'~'March'2015'' Oregon'SNA'Conference'~'March'2015''

School'Meals'That'Rock'




Smartphone Photography in SOCIAL MEDIA


March 2015



WHY ???? • It’s where your customers are. • It’s where your critics are. • It’s where your inspiration is.


WHY ????


One PHOTO is worth

a 1,000 words & 10,000+ views


“We added a flavor station this semester at our high school. Each day we put out red pepper flakes, garlic & herb seasoning, black pepper, Italian seasoning & Mrs. Dash. The students really like it. The seasonings are in labeled, handled shakers.”


One PHOTO


March 2015



One PHOTO


What You Need to Take

GREAT School Food Photos with Your Smartphone


What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission


What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE


SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO


SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS


March 2015



SIX THINGS

1. Background

Check out what’s there

or make your own. Oregon'SNA'Conference'~'March'2015''

BACKGROUND


BACKGROUND

FarmMtoMCafeteria'2014'~'School'Meals'That'Rock''' Oregon'SNA'Conference'~'March'2015''

BACKGROUND


BACKGROUND

Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''

BACKGROUND


March 2015



BACKGROUND


BACKGROUND


SIX THINGS

2. Quality

High quality – fresh &

as hot/cold as possible. Oregon'SNA'Conference'~'March'2015''FarmMtoMCafeteria'2014'~'School'Meals'That'Rock'''

FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


March 2015



FOOD QUALITY


FOOD QUALITY


FOOD QUALITY


SIX THINGS

3. People

Every detail is critical,

so is permission.


PEOPLE


PEOPLE


March 2015



PEOPLE


PEOPLE


PEOPLE “There%is%no%greater%insight%

into%the%future%than%recognizing% %we%save%

our%children,%we%save%ourselves.”'

Margaret'Mead'


PEOPLE


SIX THINGS

4. Lighting

Fluorescent is difficult,

natural light is in.


March 2015



LIGHTING


LIGHTING


LIGHTING


LIGHTING


LIGHTING


LIGHTING


March 2015



Making'Collages'(

Free'online'photo'collage'

makers:'

h@p://www.fotor.com'

h@p://www.ribbet.com'

h@p://www.photocollage.net'((


SIX THINGS

5. Contrast

Go with bright primary

colors in food & trays.


CONTRAST


CONTRAST


CONTRAST


CONTRAST


March 2015



CONTRAST



SIX THINGS

6. FOCUS

ALWAYS check

your focus.


FOCUS


FOCUS


March 2015



FOCUS


FOCUS


FOCUS


FOCUS Do you know how to

FOCUS your camera or phone?

On your phone, try tapping the screen!


FOCUS


FOCUS


March 2015



FOCUS


SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS


What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission


What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE


1.   'You'don’t'have'to'be'on'all'social'media'channels,'pick'one'to'get'

started.'

2.   'Separate'personal'from'professional.'

3.   'Keep'your'profiles'up'to'date'and'professional.'

Social Media 101


•  Establish(your(creden[als'as(a(school(nutri6on(expert.(

•  Connect(with(your(customers(to(enhance(percep6ons(and(increase(par6cipa6on.(

•  Respond(to(cri[cs(of(school(nutri6on(in(general(and(to(your(program(specifically.(

•  Par6cipate(in(ongoing(discussions(about(school(nutri6on(legisla6on,(policy(and(regula6ons,(esp.(Child'Nutri[on'Reauthoriza[on'(CNR).(

Benefits


March 2015


@CUSDNutrition @wesdelbridgeRD

Wes Delbridge (AZ)

www.facebook.com/pps.ns

Portland (OR) Public Schools

www.facebook.com/AlachuaCountySchoolMeals

Alachua County (FL) Public Schools

@TeamNutritionMI

Michigan Team Nutrition

www.facebook.com/SchoolMealsThatRock

School Meals That Rock

@SchoolLunch

School Nutrition Association


March 2015


www.facebook.com/burkecountyfarmtoschool

Burke County (GA) F2S Program

www.facebook.com/GeorgiaSNA

Georgia School Nutrition Association The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Linette Dodson, PhD, RD, LD Director of School Nutrition Carrollton City Schools

Linette Dodson (Georgia)

www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013 www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013



March 2015



www.facebook.com/pages/Eat-Healthy-Eat-Local-Eat-at-Carrollton-City-Schools/353811748103013

Jeanne'Reilly'(Maine)'

(Total Enrollment – 3300 Students 3 Elementary Schools 2  Middle Schools 1  High School Free & Reduced % - 36% District Wide (School Breakfast Participation – 23% (65% growth over past 5 years) ((((*Second(Chance(Breakfast(cart(((((*Breakfast(in(Classroom,(Grab(n(Go(breakfast(((((*Fun(Friday(Breakfasts('School Lunch Participation – 52% District Wide (22% growth over 5 years) (Social Media – Facebook, Twitter, Pinterest, LinkedIn

Program Highlights: Farm to School

Chefs Move to Schools Full time, on staff Chef Backpack Food Program

Eat Your Way through the Alphabet

www.facebook.com/pages/Windham-Raymond-School-Nutrition-Program/408394675849951

Why Use Social Media?? •  To engage your

customer base

•  To showcase the great work you & your staff are doing

•  To inform the public with a positive message

One of our district’s first Facebook posts


Q. When do you find the time???

A. It only takes 5-10 minutes per day

!  Train staff to use their smart phones to take photos for your social media pages – this eliminates the need to be everywhere all at once, and empowers your staff!

!  Be Relevant, Professional, Succinct !  Be Organized -Keep photos and other

material for posting in organized folders & albums to minimize time spent searching for “just the right photo” to go with a social media post.

!  Be Technologically Savvy - Use a computer or your Smart Phone or Tablet.



March 2015


Give them something… to tweet about!

•  Use(#hashtags,(as(appropriate(

•  Engage(others(using(the(“@”(symbol(that(accompanies(their(twiXer(handle,(such(as(@FLOTUS(or(@SchoolMealsRock(


Keep it simple! •  Keep your message concise & focused.

Grab their attention and deliver your message.

•  Remember your audience is busy too! •  Be positive! •  Be engaging! •  Be relevant!

((((((





@SchoolMealsRock'




March 2015





•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on((•  Consultant(to(agencies,(organiza6ons(&(districts(na6onwide(•  2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)(•  Facebook'

School'Meals'That'Rock''''

•  Twi@er'

@SchoolMealsRock'

•  Pinterest'

SchoolMealsThatRock'

•  Blog'

SchoolMealsThatRock.org'

•  Email'

[email protected]'

'

Dayle'Hayes,'MS,'RD'

smartphone photography in social mediasmartphone photography and social media oregon sna conference...

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