travel photography for social media
TRANSCRIPT
SOCIALMEDIA-InsidetheTravelLabFeaturedbyTheIndependent,NaOonalGeographicTraveller,BBC,Grazia,Cosmopolitan
www.insidethetravellab.com
TRADITIONALMEDIALonelyPlanet,BBC,NaOonalGeographicTraveler,CNN
NEWPARTNERSHIPSCapOvateDigitalMedia,iAmbassador,MustLoveFesOvalsSponsors:CathayPacific,CanonTeaching:TheSocialFootprint
@abigailking @insidetravellab
Intheageofvideo,whybotherwithphotographs?
www.insidethetravellab.com
Theygetpeople’saYenOon• Frontpageofthepaperstranslatestosocialmedia• Tweetswithimagesreceive18%moreclicks,89%morefavouritesand
150%moreretweetsthanthosewithout.• FacebookandGooglePlusprioriOzeimages• Pinterest–imagebasedcommerce
Intheageofvideo,whybotherwithphotographs?
www.insidethetravellab.com
Theygetpeople’saYenOon• Frontpageofthepaperstranslatestosocialmedia• Tweetswithimagesreceive18%moreclicks,89%morefavouritesand
150%moreretweetsthanthosewithout.• FacebookandGooglePlusprioriOzeimages• Pinterest–imagebasedcommerce
Peopleliketosharethem• 43%ofpeoplesharephotographsonsocialmediavs17%sharingvideo
1)Takethemyourself2)Commissionaphotographer3)Usestockagencies4)Communitysource5)GetcreaOvewithbloggers
www.insidethetravellab.com
FINDINGIMAGES
Paid:GeYy,ShuYerstock
Free:“CreaOvecommons”onFlickr,Wikipedia
FreeimagesiteslikeKaboompics,Pixabay,Unsplash,
Photopin
www.insidethetravellab.com
EXAMPLESHashtage.g.#inCostaBrava
Curatehistory–Malmo,SwedenCompeOOons–BooOful,MoneySupermarket
www.insidethetravellab.com
COMMUNITYSOURCE• Learnwhatyourcommunitylikes• SeeyourownareafromadifferentperspecOve• CreatepartnershipsandrelaOonshipswithyourravingfans
www.insidethetravellab.com
WORKWITHBLOGGERS
• TapintothedifferentperspecOveofyourdesOnaOon
• Makethemostoftheirskillsanddifferentvoices
• MakethemostoftheirknowledgeofsocialmediaandinteracOon
• Tapintotheiraudiences