photography for social media
TRANSCRIPT
Photography for social mediaDelivered by Dawn Newton
#proud2be
What is social media?
Websites and applications that enable users to create and
share content or to participate in social networking.
What we will cover today Your Campaign - what do you want to achieve and why?
Audience - who do you want to engage with?
Platforms - including Facebook, Twitter & Instagram
Engagement - scheduling, best times to post, examples of brilliant content
Photography - getting a variety of shots, editing, text overlays using apps
Storytelling - creating a coherent story for your tribe to follow & share
Calls to action - how to provoke reactions and start conversations
Which social media accounts do you love? Write down your top
3 Why do you like
them?
You have 5 minutes
Then we will each share 1 with the group
Your campaign What do you want to achieve?
Why?
Themes you can use: Olympic legacy
Volunteering
Sports leadership
#ThisGirlCan
Work in pairs
You have 5 minutes
Your audienceHow do you define your tribe?
• Geography• Age• Gender• Interests & hobbies• Lifestyle
Draw a portrait of the typical person in your tribe
You have 5 minutes
PlatformsWhat you post and how you post it varies across Facebook, Twitter and Instagram
Twit
ter • Wide photos
• Text limit• Hashtags• Trends• Tagging• TV show live• Good for
B2B• Crowded
space
Face
book • Standard
photos• Videos• Tagging• Personal
space• Posting 1 or
2 times a day
Inst
ag
ram • Square
photos• Short videos• Hashtags• Tagging• Short media
lifespan
Brainstorm
Tools to schedule posts:Hootsuite (Hootsuite university on Youtube)https://bufferapp.com
Engagement
Increasing engagement: Surprising Funny Ask questions Behind the scenes
content User generated content Competitions
How to tap into new audiences: Popular hashtags TV features Build relationships with
influencers Ask your audience to share
with their networks
Types of content Video
Photos
Photo slideshow
Infographic
Slideshow
Audio
What makes a great photo?
This girl can
https://twitter.com/thisgirlcanuk/status/568515395608395776
https://www.facebook.com/NikeRunningUK/photos/a.161053010613609.44454.158220744230169/913773188674917/?type=1&theater
https://www.facebook.com/nike/photos/a.440612488444.242105.15087023444/10152779853208445/?type=1&theater
Why images? blo
g.kissm
etrics.co
m/m
ore
-likes-o
n-fa
ceb
ook
/?wid
e=
1
Photo challengeShots to try:
Close up Surprising Behind the scenes Low angle Movement
Themes:
Olympic legacy
Volunteering
Sports leadership
#ThisGirlCan
Don’t forget #proud2be
You have 15 minutes to take
your photos
Prize for
the
best photo
Share your best photo with the group What would
be your caption?
Photo editing demo
Storytelling
How could we use storytelling?• Pre or post event interviews
• Using statistics like the ones in the LYG infographic
• Ask participants why they love their chosen sport
• Share failures and successes
• Share tips and advice
Storytelling exercise
Calls to action
Useful Interesting
SurpriseInform
Celebrate Inspire
Delight
Giggle
Belong
Choose 3 words from above and create a tweet to get each of these reactions from your audience
Any questions?
Thank you