persuasive techniques

Persuasion Is All Around You!Persuasion Is All Around You!

“Can You Hear Me Now?”

What is persuasion?What is persuasion?

A means of convincing people: to buy a certain product to believe something or act in a certain

way to agree with a point of view

Common persuasive techniques Common persuasive techniques often used in advertisingoften used in advertising

Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

Purpose?

Slogan: “Can you hear me now?”Slogan: “Can you hear me now?”

A catchy phrase or statement often used to sell a service or a product

SloganSlogan Can you hear me now◦ http://www.youtube.com/watch?v=OPwPo-IAQ-E

A diamond is forever◦ http://www.youtube.com/watch?v=4vXHm8TzLzE

Got Milk◦ http://www.youtube.com/watch?v=OLSsswr6z9Y

◦ http://www.youtube.com/watch?v=KBMmroSvcpM&NR=1

◦ http://www.youtube.com/watch?v=_I07kRgym0Y&feature=related

Repetition: Repetition: The name of a product is repeated many timesThe name of a product is repeated many times

HEAD ON Apply directly to the

forehead HEAD ON Apply directly to the

foreheadHEAD ON Apply

directly to the forehead

RepititionRepitition Head On◦ http://www.youtube.com/watch?v=Is3icfcbmbs

Go Compare◦ http://www.youtube.com/watch?v=F_-9QFvhQWo&feature=results_main&playnext=1&list=PL819596E749660A2A

BandwagonBandwagon

A statement suggesting that everyone is using a specific product, so you should too

BandwagonBandwagon All in◦ http://www.youtube.com/watch?v=z9AKIblQKN4

The next level◦ http://www.youtube.com/watch?v=Tc3PZ3Im5aQ

TestimonialTestimonial

A well-known person supports a product or service

TestimonialTestimonial Snoop◦ http://www.youtube.com/watch?v=1WUhNSXFL7s&feature=related

James Brown!!!!◦ http://www.youtube.com/watch?v=PS12JTP4v9c

Emotional AppealEmotional AppealA person is made to have strong feelings

about a situation or product

Emotional AppealEmotional Appeal I love the whole world◦ http://www.youtube.com/watch?v=NqV3clvlC4Q

No excuseshttp://www.youtube.com/watch?v=Mr4QYYWg5n8&feature=related

Nike◦ http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=related

Expert opinionExpert opinion

Experts approve this product, so you should use it

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Expert OpinionExpert Opinion Midas◦ http://www.youtube.com/watch?v=k_pJ-S_MDHQ

Sensitive Teeth?◦ http://www.youtube.com/watch?v=rsaaBqCYW1I

Quick reviewQuick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

Audience AwarenessAudience Awareness

Advertisers know how to target their audiences use appropriate persuasive technique

Who’s the audience?Who’s the audience?

Audience?

Audience?

Purpose?

Persuasive technique?

Audience?

Purpose?

Persuasive technique?

Audience?

Audience?

Purpose?

Audience?

Purpose?

Audience?

Persuasive technique?

Purpose?

Audience?

Persuasive technique?

Relevant factsRelevant facts Advertisers spend about $200 billion a

year on TV advertising The average cost for Super Bowl ads is

$2.6 million per 30 second spot The average American watches about

24,000 TV commercials a year

http://television-commercial.net/

Making ConnectionsMaking Connections What is your favorite jingle? What slogan for a product do you find

yourself saying?

What TV commercial has influenced you to make a purchase?

ReflectionReflection

“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

Jennifer BernhardLiteracy Specialist

Clark County SchoolsJennifer.bernhard@clark.kyschools.us