Persuasive Persuasive TechniquesTechniques

BELL WORK: in your own words, BELL WORK: in your own words, define define elementelement..

Then, separately, define Then, separately, define techniquetechnique..

Persuasive Persuasive TechniquesTechniques

Element: Element: the rudimentary principles of the rudimentary principles of an art, science, etc.: the elements of an art, science, etc.: the elements of grammar. grammar. Technique: Technique: the manner and ability with the manner and ability with which an artist, writer, dancer, athlete, which an artist, writer, dancer, athlete, or the like employs the technical skills or the like employs the technical skills of a particular art or field of endeavor. of a particular art or field of endeavor.

RepetitionRepetition Repetition is a technique Repetition is a technique

in which a sound, words, in which a sound, words, or phrase is repeated for or phrase is repeated for emphasis or unity.emphasis or unity.

Often helps to reinforce Often helps to reinforce meaning and create an meaning and create an appealing rhythm.appealing rhythm. Not to the point where it is Not to the point where it is

annoying.annoying.• Think Bart Simpson V. Rocky Think Bart Simpson V. Rocky

BalboaBalboa

OverstatementOverstatement

Use hyperbole (exaggerate) to get your Use hyperbole (exaggerate) to get your point across.point across.

EX: You think it is cold in your classroom, so EX: You think it is cold in your classroom, so you say, “I am freezing.”you say, “I am freezing.”

UnderstatementUnderstatement

Understatement is a technique of creating Understatement is a technique of creating emphasis by saying less than is actually or emphasis by saying less than is actually or literally true.literally true.

It is the opposite of It is the opposite of hyperbolehyperbole.. One of the primary devices of irony, this is One of the primary devices of irony, this is

the appropriate use of sarcasm:the appropriate use of sarcasm: Develop a humorous effect, to create satire, Develop a humorous effect, to create satire,

or to achieve a restrained tone.or to achieve a restrained tone.

UnderstatementUnderstatement Examples Examples

EX: The hockey team lost badly, and yet the EX: The hockey team lost badly, and yet the coach said, “They weren’t very good,” with a coach said, “They weren’t very good,” with a smirk on his face.smirk on his face.

EX: You think it is cold in the classroom, so EX: You think it is cold in the classroom, so you say, “Geez Mr. Tippett, it’s like a sauna in you say, “Geez Mr. Tippett, it’s like a sauna in here!”here!”

Sentence VarietySentence Variety

A form of written persuasion is to vary your A form of written persuasion is to vary your sentence structure to help your reader sentence structure to help your reader obtain the information easily.obtain the information easily. Imagine a speech that has a to-the-point topic

sentence, then a long concrete detail sentence:

• This keeps the reader on their toes, hanging on every word.

• Sentences occasionally use punctuation, such as dashes, colons, and semi-colons.

BandwagonBandwagon Taps into people’s desires to belong or be a part Taps into people’s desires to belong or be a part

of a group.of a group. Bandwagon appeals use the argument that a Bandwagon appeals use the argument that a

person should believe or do something because person should believe or do something because “everyone else is doing it.”“everyone else is doing it.”

Often use celebrities in advertising.Often use celebrities in advertising. Gatorade’s, “I want to be like Mike” campaign.Gatorade’s, “I want to be like Mike” campaign.

These appeals take advantage of people’s These appeals take advantage of people’s desire to be socially accepted by other people.desire to be socially accepted by other people. Ex- More and more people are making the switch to Ex- More and more people are making the switch to

Verizon Wireless from other wireless providers.Verizon Wireless from other wireless providers.

Ads that Ads that use use celebrities celebrities are saying: are saying: Look, he Look, he uses it, so uses it, so should should you!you!

Exit Bell WorkExit Bell Work

PRACTICEPRACTICE“Modern life is both complex and “Modern life is both complex and intense, and the tremendous intense, and the tremendous changes wrought by the changes wrought by the extraordinary industrial development extraordinary industrial development of the half century are felt in every of the half century are felt in every fiber of our social and political being.”fiber of our social and political being.”

~JFK~JFKA.A. Sentence varietySentence varietyB.B. OverstatementOverstatementC.C. RepetitionRepetitionD.D. UnderstatementUnderstatement