Reading Strand 3: Concept 3: Persuasive Text

Explain basic elements of argument in text and their relationship to the author’s purpose and use of persuasive

strategies.

PO 1. Determine the author's specific purpose for writingPO 2. Identify the facts and details that support the author’s argumentPO 3. Describe the intended effect of persuasive strategies and propaganda techniques

Persuasive writing is used for the purpose of influencing the reader.

PO 1. Write persuasive text (e.g., essay, paragraph, written communications) that:a. establishes and develops a controlling ideab.supports arguments with detailed evidencec.includes persuasive techniquesd.excludes irrelevant informatione.attributes sources of information when appropriate

Writing Strand 3: Concept 4: Persuasive

PO 1. Write a summary of information from sources (e.g. encyclopedias websites, experts) that includes:a. Paraphrasing to convey ideas and details from the sourceb. main idea(s) and relevant detailsPO 2. Write an persuasive & informational report that includes:a. a focused topicb. appropriate facts and relevant detailsc. a logical sequenced. a concluding statemente. a list of sources used

Writing Strand 3: Concept 6: Research

•Advertisers spend about $200 billion a year on TV advertising •The average cost for Super Bowl ads is $2.6 million per 30 second spot

•The average American watches about 24,000 TV commercials a year

http://television-commercial.net/

WHY?

•Military

•Media

•Advertisers

•Politicians

•You and I

WHO USES PROPAGANDA?

WHO?

•we read and listen to reliable sources,

•we watch for combinations of truths and lies,

•we check for hidden messages,

•we watch for use of propaganda techniques

We Make our Own Choices When…

Author’s Purpose

Why the author is writing.

1. Inform2. Entertain

3. Persuade

Persuasive Techniques

The goal of propaganda is often to encourage you to, as

the reader, to take some action based on feelings rather than

on careful thought.

EMOTIONS

Emotional Appeals

Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

Scare Tactics

use strong, unsupported images to make people act out of fear instead of thought.

Transferthe device of stirring the reader’s feelings about one thing and then connecting (transferring) those feelings to something else.

Loaded wordswords that a lot of people have strong feelings about. Some examples are evil, sweet, soul mate, dangerous, murderer, etc.

Name-calling

accuses someone of something but does not give any facts to support the claims.

Purpose?

Audience?

Persuasvie technique?

In groups, identify the…

People!People!People!

Peer Pressure

suggests that if the reader does not agree with the

author’s views, then the reader will lose

his or her peers’ respect.

Bandwagon

encourages readers to go along with everyone else.

Testimonial

a statement from a celebrity or expert that supports the author’s claim.

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

stereotypes

stereotypes – say that a certain group of people all share the same qualities

Audience?

Purpose?

In groups, identify the ...

Persuasive

Techniques?

PINKY &

THE BRAIN

an author makes a complicated topic seem simpler than it is

oversimplifying

Repetitionrepeating something so that the reader remembers it. Even if the idea has not been supported with solid evidence, it will be stuck in the readers’ heads.

How many times can you use the word “Fresh?”

Audience?

Purpose?

Persuasive

technique?

In groups, identify the…

PERSPECTIVE

What you see

isn’t always what it

is…

http://pbskids.org/dontbuyit/advertisingtricks/