persuasive strategies/techniques. part one strategies for persuasive writing

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Persuasive Strategies/Techniqu es

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Page 1: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Persuasive Strategies/Techniques

Page 2: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Part OneStrategies for Persuasive Writing

Page 3: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Claim

State your argument directly.

Example: I am going to convince you that our school needs healthier lunch options.

Page 4: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Big NamesThe use of

important people or experts to make

your argument seem more convincing.

Example: Celebrities, like Oprah and Will Smith, have helped and donated in times of crisis. This is why it is

important that you become involved too.

QuickTime™ and a decompressor

are needed to see this picture.

Page 5: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

LogosIncorporation

of facts, numbers, and information.

Example: Did you know that the average school lunch has…..

Page 6: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

PathosAppealing to

people’s emotions;

happy, sad, or angry, to help

your argument.

Example: With your support, children won’t have to be without food, clothing, and other essential items.

Page 7: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

EthosBuilding a trust

with your audience, getting them to believe

you.

Example: Believe me, I have been a teacher for 10 years, and know that school lunches are unhealthy.

Page 8: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

KairosConvince your

audience that this issue is of high importance and

priority, and they have limited time

to act.

Example: This is a once in a lifetime opportunity, you must act now to make a difference.

Page 9: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Research

The use of reliable

research to support your argument.

Page 10: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Part Two

Images as Persuasion: Propaganda

Page 11: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Five Techniques

•1- Bandwagon

•2- Testimonial

•3-Transfer

•4-Repetition

•5- Emotional Words

Page 12: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Bandwagonpersuading people to do something by letting them

know others are doing it.

Page 13: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Transferusing the names or pictures of famous people to persuade

you, but not using direct quotes.

Page 14: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Testimonialusing the words of a famous person to persuade

you.

Page 15: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Repetitionthe product name is repeated at least four times.

Page 16: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Emotional words words that will make you feel strongly about

someone or something.

Page 17: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Take a guess at what propaganda technique are used in the next few

advertisements.

Page 18: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Answer

Page 19: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Answer: Transfer and Emotional

Why: Incorporation of famous cartoon character and appealing to your hunger.

Page 20: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Answer

Page 21: Persuasive Strategies/Techniques. Part One Strategies for Persuasive Writing

Answer: Bandwagon and Repetition Why: Makes it look popular and a

‘must have’. Also, image is repeated several times.