persuasive techniques
TRANSCRIPT
Persuasion Is All Around You!Persuasion Is All Around You!
“Can You Hear Me Now?”
What is persuasion?What is persuasion?
A means of convincing people: to buy a certain product to believe something or act in a certain
way to agree with a point of view
Common persuasive techniques Common persuasive techniques often used in advertisingoften used in advertising
Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
Purpose?
Slogan: “Can you hear me now?”Slogan: “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a product
SloganSlogan Can you hear me now◦ http://www.youtube.com/watch?v=OPwPo-IAQ-E
A diamond is forever◦ http://www.youtube.com/watch?v=4vXHm8TzLzE
Got Milk◦ http://www.youtube.com/watch?v=OLSsswr6z9Y
◦ http://www.youtube.com/watch?v=KBMmroSvcpM&NR=1
◦ http://www.youtube.com/watch?v=_I07kRgym0Y&feature=related
Repetition: Repetition: The name of a product is repeated many timesThe name of a product is repeated many times
HEAD ON Apply directly to the
forehead HEAD ON Apply directly to the
foreheadHEAD ON Apply
directly to the forehead
RepititionRepitition Head On◦ http://www.youtube.com/watch?v=Is3icfcbmbs
Go Compare◦ http://www.youtube.com/watch?v=F_-9QFvhQWo&feature=results_main&playnext=1&list=PL819596E749660A2A
BandwagonBandwagon
A statement suggesting that everyone is using a specific product, so you should too
BandwagonBandwagon All in◦ http://www.youtube.com/watch?v=z9AKIblQKN4
The next level◦ http://www.youtube.com/watch?v=Tc3PZ3Im5aQ
TestimonialTestimonial
A well-known person supports a product or service
TestimonialTestimonial Snoop◦ http://www.youtube.com/watch?v=1WUhNSXFL7s&feature=related
James Brown!!!!◦ http://www.youtube.com/watch?v=PS12JTP4v9c
Emotional AppealEmotional AppealA person is made to have strong feelings
about a situation or product
Emotional AppealEmotional Appeal I love the whole world◦ http://www.youtube.com/watch?v=NqV3clvlC4Q
No excuseshttp://www.youtube.com/watch?v=Mr4QYYWg5n8&feature=related
Nike◦ http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=related
Expert opinionExpert opinion
Experts approve this product, so you should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Expert OpinionExpert Opinion Midas◦ http://www.youtube.com/watch?v=k_pJ-S_MDHQ
Sensitive Teeth?◦ http://www.youtube.com/watch?v=rsaaBqCYW1I
Quick reviewQuick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
Audience AwarenessAudience Awareness
Advertisers know how to target their audiences use appropriate persuasive technique
Who’s the audience?Who’s the audience?
Audience?
Audience?
Purpose?
Persuasive technique?
Audience?
Purpose?
Persuasive technique?
Audience?
Audience?
Purpose?
Audience?
Purpose?
Audience?
Persuasive technique?
Purpose?
Audience?
Persuasive technique?
Relevant factsRelevant facts Advertisers spend about $200 billion a
year on TV advertising The average cost for Super Bowl ads is
$2.6 million per 30 second spot The average American watches about
24,000 TV commercials a year
http://television-commercial.net/
Making ConnectionsMaking Connections What is your favorite jingle? What slogan for a product do you find
yourself saying?
What TV commercial has influenced you to make a purchase?
ReflectionReflection
“Persuasion is all around you”
In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.
