personal branding 2.0

Personal Branding 2.0

Stephanie AgrestaDigital Strategist and Social Media PR Executive

Sarah AustinHost, Real Time Matrix

Stephanie Agresta

EVP of Global Social Media, Porter Novelli 15 Years Digital Marketing Experience Fortune 500 Clients (Microsoft, PepsiCo, etc.) Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) TechSet Co-Founder

CONTACT:

stephanie.agresta@porternovelli.com

www.InternetGeekGirl.com

Twitter: @stephagresta

Sarah Austin

Video blogger, Founder of Pop17.com 25M Viewers, 20+K Twitter followers Over 20,000 followers on twitter Social Media Advisor to Intel & Real Time Matrix “# 1 Female on Facebook” – Facebook Grader Top Ten Hottest Women of the Web - G4 TV “Technology ‘It’ girl” – MTV

CONTACT:sarah@pop17.comwww.pop17.comTwitter: @pop17

Pop17 Sponsorships by:

Stephanie Agresta Disclosures:

Brand Association

Today’s Agenda

I. Personal Brands in Digital TodayWhat’s the opportunity?

II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile

III. How to benefitGetting Started.

Today’s Agenda

I. Personal Brands in Digital TodayWhat’s the opportunity?

II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile

III. How to benefitGetting Started.

Personal Brands Today

WHY?!

Social Networking Leads Way

250M Active Users July 20, 2009

Facebook Blog

1000% growth 2008

Comscore

100M Viewers March 2009Comscore

Not Just For Kids…

Today’s Agenda

I. Personal Brands in Digital TodayWhat’s the opportunity?

II. Core Elements & Trends How does it work?

III. Building Brand YOUWhere to start?

5 Digital Behaviors of Web Celebs

Content Syndication(RSS)

Online Video Mobile

User-Generated Content

Social Networking Profiles

Brand YOU

Mobile Beyond Voice

Mobile Beyond Voice

• Location-specific utility

• Lifecasting

• Rich content

TV is Online

HuluVimeoDVR, TiVOYouTube (hell0)

RSS Syndication

“Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft

Web syndication leads to exponential distribution

• RSS feeds

• Widgets/Gadgets

Today’s Agenda

I. Personal Brands in Digital TodayWhat’s the opportunity?

II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile

III. How to benefitGetting Started.

“DO I NEED TO BE ON EVERYTHING?!”

Personal Branding Strategy

YOUR BLOGor

WEBSITE

Real Benefits

• Jobs

• Leads

• Clients

• Traffic

• Affiliate Click Throughs

• SEO

• Reputation Credibility

Key Points

• Test, learn, apply

• Speed is critical

• Digital first on key initiatives

Thank You!!

Stephanie Agrestastephanie.agresta@porternovelli.comwww.InternetGeekGirl.comTwitter: @stephagresta

Sarah Austinsarah@pop17.comwww.pop17.comTwitter: @pop17