[digital first 2016] personal branding and profiling 2.0: how the social web changed the rules
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THE WORLD ISCHANGINGFAST
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DIGITALTSUNAMI
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PAST
OPEN KNOWLEDGE
KNOWLEDGE MONOPOLISM
PRESENT
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PAST PRESENT
NETWORKEDINSTITUTIONAL
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PAST
PEOPLE-BASEDAUTHORITY-BASED
PRESENT
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HOW HAVE WE COME HERE?
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Early 2000 to now 2007 to now 2G, 3G, 4G… 5G
CONVERSATIONAL WEB MOBILITY INTERNET ACCESS+ +
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BIGDATA
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THE INTERNET IS HERE TO STAY, SO IS YOUR DIGITAL CAPITAL.
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$26 billion
MOTIVATION EVOLUTION IN SOCIAL MEDIA USE SINCE 2014 (GWI)
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OPPORTUNITIES &
THREATS
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THREATS
THIS BOOK IS NOT SUPPOSED TO BE AN INSTRUCTION MANUAL.
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PROTECTING YOUR DIGITAL CAPITAL IS BECOMING INCREASINGLY IMPORTANT.
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OPPORTUNITIES
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THE CURRENCY OF THE NEW ECONOMY =TRUST BETWEEN STRANGERSRachel Botsman
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REPUTATION-BASED trust.
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ONLINE
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PEOPLE DO BUSINESS WITH PEOPLE.
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NEEDS
NEEDS NEEDS
NEEDS
NEEDS
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SO, WHY A PERSONAL BRAND?
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TRUSTPROJECTS PROJECTS
NEEDSNEEDS
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WHAT IS YOUR REPUTATION CAPITAL?
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TO MEET EACH OTHER’S NEEDS, EACH NEEDS TO BE FOUND, SEEN and IN TOUCH.
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PERSONAL VALUE PROPOSITION
MAKE A DIFFERENCE
SKILLS AND ABILITIES
WOW EFFECT
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AUTHENTICITY
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QUALITY
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CONTEXTUALISATION
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ANTICIPATION
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« Your brand is what Google says your brand is. »
~Chris Anderson
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INVEST IN YOUR PERSONAL BRAND ONLINE AS A SIGNIFICANT POTENTIAL VALUE.
THERE IS NOTA SINGLE HUMANEXPERIENCETHAT WON’T BETRANSFORMED BYDIGITAL.
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We are pathfinders
[email protected]+32 (0) 487 42 98 82www.reputation365.eu
linkedin.com/in/denysmalengreau twitter.com/D_MLG
Thank you!CONTACT
SOCIAL MEDIA