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Social Branding 2.0 Developing a Personal Brand Strategy and Digital Footprint in Age of the Successful Working Woman

Greatness is achieved through action and the ability to dream!

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do

anything you decide to do. - Amelia Earhart

When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then, for that is just the place

and time that the tide will turn. – Harriet Beecher Stowe

Who Am I – A Quest for Personal Definition

When you look in the mirror do you see the person you want to be?

Can you smile at the image before you?

Can you look at that face and answer the question “Who am I”?

Let Yourself be heardIt is now time to let yourself go and be heard

Defining yourself is first understanding who you are

Are you a woman of:Empowerment

Education

Belief

Ambition/Drive

Persistence

Risk

Define Who You AreWhat are your most proficient soft skills?

What are your most proficient technical skills?

What type of culture do you feel is the most ideal setting?

Are you a leader or individual contributor?

Do you prefer a team environment or autonomous role?

Do you prefer a risky or conservative culture?

Do you value training and development?

Are you pursuing your dreams?

Do you love your career?

Development of Goals and ObjectivesDevelop a list of goals achieved both personally and professionally

Develop a list of future goals you would like to achieve

Now think forward…..Do you have the capability to achieve your goals?

Do you have the tools and resources to find your way to successful completion?

What obstacles may stand in your way?

Am I balanced?

Develop a personal marketing plan

What is in my marketing plan?

Develop a strong understanding of who you are right now and who you want to becomeLook at the tools and resources you have available and determine those that will be the most effective to initiative your digital footprintStay focused on only a few networking resources so you can maintain a fresh edge on content, knowledge sharing and network relationship buildingDevelop a timeline for implementation Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation Be Consistent with your Brand! Align yourself with professional communities that will align you with the right relationships Launch!

Professional challenges we all faceMergers & Acquisitions

Global Recession

Outsourcing

Cost cutting initiatives

Higher Stock Risk/Lower Interest rates

Higher cost of education

Uncertainty of social security

Growing competition for technology skills

Be Prepared….Get an Edge on your Digital Footprint

Tools for Branding/Marketing Success

Google Profile – Your Virtual Business Card

Start a Blog – Share your knowledge with the world

Google Sites – Develop a URL Resume/Profile Page

Blellow – The potential future of professional micro-blogging

Twitter – Still the King of micro-bloggingHow do I use micro-blogging for my job search?

How many profiles should I have?

How do I track information that is important?

Is this a complete waste of time?

TweetReach.com – Who is paying it forward in the microblogging community

Ning.com – Where network communities come together

Google Products – They are your friend

Custom Searches – Find what you are looking for right at your fingertips

Meetup.com – It’s Not Just Social Anymore

YouTube – What is your channel?

Create a Fan Site – Celebrate your success

Aggregator sites to track my networks – Try Plaxo

Facebook – The age old dilemma between my professional and social life? What is appropriate? – BOTH!

Linkedin – The King and Queen of Professional Networking

Pipl.com – Professional Stalking but in the good way

Tracking my traffic – Now cyber stalking is getting fun

Work life Balance and Success:Real Life Stories of Woman Who have Achieved Greatness

Saucy B:Life and Times of a Self Proclaimed Saucy BitchFifteen Year Professional

Mother and dedicated wife

Bachelor’s Degree

Successful Blogger

Woman with strong morals, a tremendously positive look at life, a strong foundation of work and family and a sassy attitude

Website:www.lifeofsaucyb.com/

Twitter:@saucyb

Face to Face Charleston – Where Social Networking Meets Matchmaking

Martine Friedman has been a successful personal coach, business and marketing consultant and recruiter for many discriminating, successful executives, and start-up companies.

In 2009, after consulting with one of Charleston, South Carolina's largest wedding caterers and reading story after story of happy brides and grooms, everything came together and Martine decided to create a dating service that would help the many wonderful friends and clients she knew who had not yet found their perfect partners achieve their goals.

www.facetofacecharleston.com

Single mother of a wonderful 8 year old

Successful business woman

Reputable professional force in the Charleston community

Katie Visco – Pave Your LanePave Your Lane is Empowering people to find their passion, create a plan to embrace it, and run towards it fully!

www.paveyourlane.com

Katie's run across America to inspire people to follow their passions

3132 Miles from Boston to San Diego

Second Youngest female to ever run across the United States

Utilize Ning, Facebook and media to promote her cause while still maintaining strong relationships with family and friends

Life’s Lesson !

In the end, look deep inside. You must love:

Yourself

Friends

Family

Career

Beliefs

Morals

Cultural

Foundation of life

This will be your guiding force leading you in the path of success

Contact Information

Mark A. Leon

Talent Acquisition Specialist/Social Media Consultant

http://www.recruiterpoet.wordpress.com

Email: mark.leon@hewitt.com

Phone: 612.812.5226

Profile: www.google.com/profiles/markalex222