Personal Branding: Developing Brand YU.0 (2.0)

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Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)

TRANSCRIPT

Personal Branding 2.0: Tele-Seminar

Twitter: @HajjFlemings

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What is a Brand?

Brand

A brand is a perception or emotion, maintained by a buyer or prospective buyer, describing the

experience related to doing business with an organization or consuming its products and services.

Brand Commodity

$.99$4.69

into Nike.Branding turns sneakers

Branding turns diamonds into Tiffany's.

Personal

Brand

A perception or emotion, maintained by somebody other than you, describes the total

experience of having a relationship with you.

Personal Brand Basics

Be Informed

Google Reader

Sean

MichaelMartha

Steve

Bill

BritneyDwayne

Political Races will never be the same.

Seth = Marketing

Passion"Commit yourself to something you love."

Mission Statements

Personal Brands have

"To Inspire 1 million people to live

a life of significance."

- Hajj E. Flemings, Personal Brand StrategistMission Statement

Brand StoryMy

Definition

Connection

Value

ConversationJoin the Creativity

Branding

Change

Social Networks

Why?

of Internet Users Read Blogs

73% 57%of internet users are now members

of social networks

speak@hajjflemings.comTwitter: @HajjFlemings

Skype: Flemings1

Brand 2.0 CardsHajj 2.0

How well does your brand translate off-line and online?

What type of impression are you making?

What is the impact of your brand?

Digital

Off-Line

Avatars

Social NetworksBrand 2.0 Cards

Human Relationships

Personal Brand Footprint

Footprint

HumanImprint

Online

Trademarks

Digital Relationships

eBrand Assets

Personal Packaging

Physical HealthBlog

The New Office

Builders

Grustlers

Leapers

Personal Branding Categories

Twitter: @HajjFlemings

www.brandcamp.us

speak@hajjflemings.com

www.HajjFlemings.com