Personal Branding: Developing Brand YU.0 (2.0)
Post on 19-Oct-2014
DESCRIPTIONHajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Personal Branding 2.0: Tele-Seminar
What is a Brand?
A brand is a perception or emotion, maintained by a buyer or prospective buyer, describing the
experience related to doing business with an organization or consuming its products and services.
into Nike.Branding turns sneakers
Branding turns diamonds into Tiffany's.
A perception or emotion, maintained by somebody other than you, describes the total
experience of having a relationship with you.
Personal Brand Basics
Political Races will never be the same.
Seth = Marketing
Passion"Commit yourself to something you love."
Personal Brands have
"To Inspire 1 million people to live
a life of significance."
- Hajj E. Flemings, Personal Brand StrategistMission Statement
ConversationJoin the Creativity
of Internet Users Read Blogs
73% 57%of internet users are now members
of social networks
Brand 2.0 CardsHajj 2.0
How well does your brand translate off-line and online?
What type of impression are you making?
What is the impact of your brand?
Social NetworksBrand 2.0 Cards
Personal Brand Footprint
The New Office
Personal Branding Categories