personal branding 2.0
DESCRIPTION
Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta)Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)TRANSCRIPT
Personal Branding 2.0
Stephanie AgrestaDigital Strategist and Social Media PR Executive
Sarah AustinHost, Real Time Matrix
Stephanie Agresta
EVP of Global Social Media, Porter Novelli 15 Years Digital Marketing Experience Fortune 500 Clients (Microsoft, PepsiCo, etc.) Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) TechSet Co-Founder
CONTACT:
www.InternetGeekGirl.com
Twitter: @stephagresta
Sarah Austin
Video blogger, Founder of Pop17.com 25M Viewers, 20+K Twitter followers Over 20,000 followers on twitter Social Media Advisor to Intel & Real Time Matrix “# 1 Female on Facebook” – Facebook Grader Top Ten Hottest Women of the Web - G4 TV “Technology ‘It’ girl” – MTV
CONTACT:[email protected]: @pop17
Pop17 Sponsorships by:
Stephanie Agresta Disclosures:
Brand Association
Today’s Agenda
I. Personal Brands in Digital TodayWhat’s the opportunity?
II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile
III. How to benefitGetting Started.
Today’s Agenda
I. Personal Brands in Digital TodayWhat’s the opportunity?
II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile
III. How to benefitGetting Started.
Personal Brands Today
WHY?!
Social Networking Leads Way
250M Active Users July 20, 2009
Facebook Blog
1000% growth 2008
Comscore
100M Viewers March 2009Comscore
Not Just For Kids…
Today’s Agenda
I. Personal Brands in Digital TodayWhat’s the opportunity?
II. Core Elements & Trends How does it work?
III. Building Brand YOUWhere to start?
5 Digital Behaviors of Web Celebs
Content Syndication(RSS)
Online Video Mobile
User-Generated Content
Social Networking Profiles
Brand YOU
Mobile Beyond Voice
Mobile Beyond Voice
• Location-specific utility
• Lifecasting
• Rich content
TV is Online
HuluVimeoDVR, TiVOYouTube (hell0)
RSS Syndication
“Web syndication feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft
Web syndication leads to exponential distribution
• RSS feeds
• Widgets/Gadgets
Today’s Agenda
I. Personal Brands in Digital TodayWhat’s the opportunity?
II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile
III. How to benefitGetting Started.
“DO I NEED TO BE ON EVERYTHING?!”
Personal Branding Strategy
YOUR BLOGor
WEBSITE
Real Benefits
• Jobs
• Leads
• Clients
• Traffic
• Affiliate Click Throughs
• SEO
• Reputation Credibility
Key Points
• Test, learn, apply
• Speed is critical
• Digital first on key initiatives
Thank You!!
Stephanie Agrestastephanie.agresta@porternovelli.comwww.InternetGeekGirl.comTwitter: @stephagresta
Sarah [email protected]: @pop17