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Path: Competitive Intelligence Report

Path Competitors:Instagram, Snapchat, Vine

October 2015

PATH COMPETITORS

FOUNDING TIMELINE 2 of 11

2010 2012

2010

2010 2012

2011

PATH COMPETITORS

LOCATION 3 of 11

SAN FRANCISCO

VENICE

SAN FRANCISCO

NEW YORK

PATH COMPETITORS

FACEBOOK FOLLOWERS 4 of 11

TOTAL FACEBOOK FOLLOWERSCOMPANY

28,786,923

5,299,128

2,064,416

115,177

PATH COMPETITORS

TWITTER FOLLOWERS 5 of 11

TOTAL TWITTER FOLLOWERSCOMPANY

41,075,724

15,383,800

1,943,312

1,020,794

PATH COMPETITORS

OWLER FOLLOWERS 6 of 11

TOTAL OWLER FOLLOWERSCOMPANY

3,551

2,202

1,201

408

PATH COMPETITORS

BATTLE OF THE CEOs 7 of 10

CEO/TITLE CEO RATINGCOMPANY

Jason ToffGeneral Manager

Evan SpiegelCo-Founder & CEO

Dave MorinCo-Founder & CEO

Kevin SystromCo-Founder & CEO

100%

59%

52%

75%

PATH COMPETITORS

WEBSITE SCREENGRABS 8 of 11

PATH COMPETITORS

NEWS ARTICLES 9 of 11

TOTAL NEWS ARTICLES, OCTOBER 2015COMPANY

2,041

1,320

82

0

PATH COMPETITORS

BLOG POSTS 10 of 11

TOTAL BLOG POSTS, Q3 2015COMPANY

217

6

3

1

PATH COMPETITORS

ACQUISITIONS 11 of 11

ACQUISITIONS MADE, Q3 2015COMPANY

4

1

1

0

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October 2015www.owler.com

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