vine & snapchat: next generation of social

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@matt_ashwood VINE & SNAPCHAT NEXT GENERATION OF SOCIAL AshwoodMedia.com

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For those that want to reach the next generation of consumers, you ought to be looking at what's going on with vine and snapchat. This is not to say Vine or Snapchat will overtake or replace Facebook and Twitter, but it does indicate what the next generation are looking for in digital marketing.

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Page 1: Vine & Snapchat: Next Generation of Social

@matt_ashwood

VINE & SNAPCHAT NEXT GENERATION OF SOCIAL

AshwoodMedia.com

Page 2: Vine & Snapchat: Next Generation of Social
Page 3: Vine & Snapchat: Next Generation of Social

• Owned by Twitter

• Launched January 24, 2013

• Over 40 million users

• Demographic: Teens & 20-somethings

• All posts are 6-second looping videos

@matt_ashwood

Vine

Page 4: Vine & Snapchat: Next Generation of Social

@matt_ashwood

Vine

Discovering Vines@Persons, #Tags, ⚑Locations, ▸Channels

Page 5: Vine & Snapchat: Next Generation of Social

Brands using Vine: General Electric

@matt_ashwood

Vine

https://vine.co/v/M5YiLngnLjK

Page 6: Vine & Snapchat: Next Generation of Social

Brands using Vine: Virgin Mobile USA

@matt_ashwood

Vine

https://vine.co/v/MMv9LAWY3jB

Page 7: Vine & Snapchat: Next Generation of Social

Brands using Vine: Taco Bell

@matt_ashwood

Vine

https://vine.co/v/Mh2IMgmTbQI

Page 8: Vine & Snapchat: Next Generation of Social

Cross-Platform Use

@matt_ashwood

Vine

Twitter Facebook

Page 9: Vine & Snapchat: Next Generation of Social

@matt_ashwood

Vine

1. Set up a Vine with your Twitter account

2. Make some 6-second stories on Vine

3. Tell the cool kids on Twitter about your Vines

4. Watch the cool kids tell their friends about how cool you are

5. Now you are cool

How to be cool with Vine

Page 10: Vine & Snapchat: Next Generation of Social
Page 11: Vine & Snapchat: Next Generation of Social

• 8 million users worldwide

• 70% of user are women

• Demographic: 13-25 year olds

• 700+ million Snaps Sent / Day

• 500 million Stories Viewed / Day

@matt_ashwood

Snapchat

Page 12: Vine & Snapchat: Next Generation of Social

What is a Snap?

@matt_ashwood

Snapchat

A “Snap” is a customizable photo or video lasting up to 10 seconds. The image automatically disappears when the recipient has viewed it.

Page 13: Vine & Snapchat: Next Generation of Social

@matt_ashwood

Snapchat

Brands using Snapchat: Taco Bell

Page 14: Vine & Snapchat: Next Generation of Social

@matt_ashwood

Snapchat

Brands using Snapchat: Sports Franchises

eagles bucksdotcom

Page 15: Vine & Snapchat: Next Generation of Social

@matt_ashwood

Snapchat

How to be cool with Snapchat

1. Set up a Snapchat account with a good password

2. Tell all the cool kids you are now on snapchat

3. Send a few snaps to said cool kids

4. Watch the cool kids tell their friends about the snaps you sent

5. Now you are cool

Page 16: Vine & Snapchat: Next Generation of Social

@matt_ashwood

More Video Content Shorter-length Videos

What do the public want?

Visual Content Personalized Content Respect for Privacy

I believe the popularity of these two apps among younger generations indicates the future of successful marketing…

Page 17: Vine & Snapchat: Next Generation of Social

@Matt_AshwoodSocial Media Coach

[email protected]

AshwoodMedia.comContact