disappearing content: snapchat & instagram stories

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DISAPPEARING CONTENT! Snapchat & Instagram Stories #MCN2016 • November 3 • 9:45-10:45 am

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Page 1: Disappearing Content: Snapchat & Instagram Stories

DISAPPEARING CONTENT!Snapchat & Instagram

Stories#MCN2016 • November 3 • 9:45-10:45 am

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Who are we?

Andrew Mandinach

Video Production Manager, Balboa Park Online Collaborative

@MNDNCH

Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum

@wrdodger

Shaelyn AmaioProducer of Public

Programs & Community

Engagement, New York Transit Museum

@heyshaelyn

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What are we doing here?• Talkin’ ‘bout ephemeral content!– Discussing best practices for Snapchat &

Instagram stories: storytelling, analytics, and ephemerality

– Showing some examples of fun SC/IG Stories

– Getting hands-on with a tutorial

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What are we talking about when we talk about ephemeral content?

• Social media platforms/tools where content disappears after a set period of time

• Encourages a less formal/filtered view of a user’s day than other, more permanent outlets

• The internet is forever… except when it’s not

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Why ephemeral content?

• Less formal• Fun, light-hearted• Behind-the-scenes

glimpses• Things that might not fit

into the rest of your social media strategy

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Why ephemeral content?

• Low production investment and ability to respond quickly

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Why ephemeral content?

• Audience responses and direct communication!

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BEST PRACTICESOr, How I Learned to Stop Worrying and Start Telling

Ephemeral Stories

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These stories… are stories.• How would you make a movie about

this?– Establish where you are/what you’re

looking at– Remember that people may start and

stop or only view part of your story– Remember to note when something has

ended

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…except when they’re not stories!• What’s your day look like? • How can you play with emojis or

drawings?• How can a filter help you convey

information?

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What does good look like?• Snapchat & IG Stories

both have pretty lean analytics

• Engagement as evidenced by responses

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What’s the impact of ephemerality?• Freedom to explore and

experiment• Letting go of perfection

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LET’S TRY ITHands-On Tutorial Time!

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Covering the basics:• Taking a photo or video• Adding filters -- image filters, time/date/temp/altitude filters,

geofilters• Adding text• Adding drawings• Setting the display length• Sending to Story or Individuals• Playback and saving your snap(s)• Finding Friends• Fun features -- streaks, etc.

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SCREEN MIRRORING INTERLUDE

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QUESTIONS?We might even have answers.

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THANK YOU!Andrew

MandinachVideo Production

Manager, Balboa Park Online Collaborative

@MNDNCH

Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum

@wrdodger

Shaelyn AmaioProducer of Public

Programs & Community

Engagement, New York Transit Museum

@heyshaelyn