pandora digital marketing strategy : adv 420

By: Alex Mallory

Age:

13-24 years old

Gender:

Males & Females

Education:

High School and/or College

Increase Pandora’s:

I. Presence on Facebook & Twitter

II. Registered Users

III. User Involvement

What’s the Plan?

Reward users for sharing Pandora stations on Facebook or Twitter

What’s the Incentive?

Registered users receive TWO extra song-skips

Subscribed users receive FOUR extra skips

Google Analytics:

Tracks data from Pandora’s webpages

Lets me analyze the traffic on Pandora’s sites

Facebook Ads:

Inform social media audiences of the song-skip deal

Already equipped to participate in sharing Pandora

Attract new people to register & share their music

Tailor your ads to specific Facebook audiences

Mobile users can share Pandora Stations too

Reward TWO song skips for social sharing

Facebook ads = $620.00 per month

Royalties = $1,370 per million songs played

Digital Agency = $2,500 per month

Invest users more into Pandora's station-sharing ability

Offer incentives to promote sharing

Thank you