Alyssa DalyCOMCAST OFFICIAL DIGITAL MARKETING STRATEGY

2014

Calling all ages!

TARGET AUDIENCE

We want to show that Comcast not only is the best

Internet and television product, but has much more

to offer such as Xfinity on demand, home security, and exemplary customer service.

WHY DO ALL THIS?

Personal interaction

Show company style

Present direct pictures of products

INSTAGRAM

TWITTER

Personal interaction with customers

Constant Contact

Instant advertising

FACEBOOK

YOU

TU

BE

5% increase in sales per month

Increased web traffic on website page

Increase in social media account followers

Customer satisfaction increase

Key Performan

ce Indicators

KPI

BUDGET

Our objective (Big Idea)

Social Media Accounts

Six Month Timeline

WRAP UP