Polo Ralph Lauren Digital Strategy

By Janeé Broadway

Target Audience 25 to 40 years old Disposable income Interested in quality

and a trusted brand

New Strategies Utilize social media Create new social media

accounts to expand reach

Utilize Inbound Marketing strategies

Strategies Continued Engage with followers Create incentives (create

call to action) Advertise sales and

special events Use more hash tags Link social media

accounts

Goals Increase visibility and

reach Increase followers,

shares, likes, favorites, etc.

Change customers into ambassadors

attract more people to landing page (entice them to make a purchase)

How? Create a unique post

featuring a call to action Limited time offer Contest (create an

incentive)

Advertise other social media accounts and website on every site Link them to increase

followers/visibility

How? (continued) Create catchy hash tags

Encourage followers to use it

Simple and short

Engage with followers Post pictures of them

showing off their newest Polo styles

Use Inbound Marketing to interact/create ambassadors

Create looks on YouTube

Budget/Timeline 4 to 5 months

Priming customers to become ambassadors

Visibility increases over time

Utilizing social media is free

Measuring Success Set monthly goals and

track any changes in followers, shares, likes, favorites, etc. Measure on each social

media platform Track landing page hits

Compare to sales and recent demand

Summary Utilize social media

by engaging with followers

Prime customers to become ambassadors

Use Inbound Marketing Strategies

Broaden reach Increase consumers

and sales