INVENTED FOR AMERICAN LIVESC O R E Y M AC K • ADV 4 2 0 • FA L L 2 0 1 5

The Digital VisionBosch AmericanizationCross Platform StrategyCampaign Timeline

BudgetSocial Media: $296K

$Display Advertising: $600K

$$Search Engine Marketing: 750K

$$$

Web Strategy: “Home Base”

Invented for American Lives

Social Media Strategy

Youtube • Facebook • Twitter#InventedforAmericanLives

Inbound Strategy Video Blog

Bosch’s Great American Road Trip

Email Strategy Weekly Email

Video of the Week • Product of the Week • Story of the Week

Display StrategyNYtimes.com • Monthly Update • Display Description

4 Slide Animation

Ad Space

Search Engine Marketing Keywords

American • Technology • Engineered

Phrases Invented for American Lives • Advanced Technology • Invented for Life

Key Performance Indicators

Click Through Rates Google Analytics

◦ Number of page views◦ Geographic Locations